What Are the Different Types of Business Communication Programs?

Contemporary Business Communication is a textbook on business communication written by Professor ScotOber at Bar State University. This book is goal-oriented, multiple case studies, global perspectives, and continuous exercises to help people fully understand contemporary business communication. It is worth mentioning that Professor Ober's original 3P (problem, process, and result) model is suitable for any typical communication task, and provides readers with convenient communication analysis and resolution tools. This book is also one of the most popular business communication textbooks in the United States. ^[1]

Contemporary business communication

Title: Contemporary Business Communication (Sixth Edition) (Reading the World · Teaching Material Series)

A stylish, fast-paced, and lively business communication textbook

National University and Employers Association research found that among the 10 most important employee qualities listed by employers, communication skills ranked first!

A survey of 420 company managers across the United States reported that 80% of managers believe that most employees in the company need to improve their writing skills!

"Contemporary Business Communication" is goal-oriented and can help you quickly improve your communication skills

The original 3P (problem, process, and result) model of the author of "Contemporary Business Communication" is applicable to any typical communication task, and provides a convenient analysis and solution tool.

A dedicated chapter (Chapter 2) discusses the topics of increasingly important work team communication.

A global perspective guides students on how to communicate effectively in a globalized work and market environment.

Continuous practice, the same topic is presented in different chapters, to train students' ability to practice communication from multiple perspectives and positions.

Through the case of the Urban System Company through "Contemporary Business Communication", readers have completed 15 exercises to better understand workplace communication issues and improve learning results.

ScotOber is a professor at Bar State University and former editor of the Journal of Business Communication. This book is Dr. Ober's masterpiece, known for its practicality and goal orientation, and is one of the most popular business communication textbooks in the US market.

Translator profile

Zhao Yongqian, graduated from Tianjin Nankai University in 1988 with a master's degree in economics. Currently works in Beijing Representative Office of Springer Press.

Preface

Chapter 1 Understanding Business Communication

1.1 Communication within the organization

1.2 Elements of Communication

1.3 Verbal Communication

1.4 Communication methods

1.5 Barriers to communication

1.6 Ethics and Communication

1.7 Introduction to the 3P Model

Chapter 2 Work Team Communication

2.1 Work Team Communication

2.2 Nonverbal communication

2.3 Communication in a Diverse Environment

2.4 Listening

2.5 Telephone communication

2.6 Business Meeting

2.7 Business etiquette

Chapter 3 Communication Technology

3.1 We want to know-now!

3.2 Obtaining Electronic Information

3.3 Networking

3.4 Sharing Electronic Information

Chapter 4 Writing Style: Personal Factors

4.1 What is writing style

4.2 Choosing the right words

4.3 Write effective sentences

Chapter 5 Writing Style: General Tone and Readability

5.1 The logic of the paragraph

5.2 Use the right tone

5.3 Effective page design

5.4 Effective Business Writing

Chapter 6 Writing Steps

6.1 Plan

6.2 Drafting

6.3 Modifications

6.4 Typography

6.5 Proofreading

Chapter 7 Routine Messages

7.1 Planning of routine messages

7.2 Routine Request

7.3 Routine response

7.4 Routine claims

7.5 Routine claims

7.6 Good news

Chapter 8 Persuasive Messages

8.1 Plans for persuasive messages

8.2 Organization of persuasive requests

8.3 Main types of persuasive requests

8.4 Writing a sales letter

Chapter 9 Negative Messages

9.1 Plan negative messages

9.2 negative answer

9.3 Announce bad news

Chapter 10 Reporting Plan

10.1 Report readers and authors

10.2 Features of Business Reports

10.3 Common Report Types

10.4. Purpose of the report

10.5 Audience Analysis

10.6 What data is available?

10.7 Report Management

Chapter 11 Data Collection and Analysis

11.1 Collecting data through questionnaires

11.2 Collecting data through interviews

13.3 Tabulation

11.4 Preparing Graphics

11.5 Interpretation of data

Chapter 12 Report Writing

12.1 Plan

12.2 Drafting

12.3 Modifications

12.4 Format

12.5 Proofreading

Chapter 13 Planning for Business Presentations

13.1 The role of business presentations

13.2 Demonstration plan

13.3 Organization of the presentation

13.4 Working Team Demonstration

13.5 Video Demo

13.6 Other business presentations

Chapter 14 Preparation and Conduct of Business Presentations

14.1 Visual aids for business presentations

14.2 Distributing Materials

14.3 Practice Demo

14.4 Demonstration

14.5 Work after the presentation

Chapter 15 Employment Communication

15.1 preparing resume

15.2 Writing a Cover Letter

15.3 Preparation for the interview

15.4 Behavior at the interview

15.5 Post-Interview Communication

Example of Bibliographic Description Rules

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