What Does a Market Researcher Do?

The work of a market researcher is responsible for the management and operation of market research projects. It mainly includes: independently responsible for submitting market research plans to customers, and adjusting according to customer requirements, designing questionnaires and project execution models, collating and analyzing data, and writing data reports. And the final report, report submission and demonstration, but also responsible for customer communication and maintenance, responsible for project negotiation and discussion with customers. The results of market research provide decision-making guidelines and tendencies for subsequent market operations.

Market researcher

The research scope of the market researcher is based on the classic 4P marketing mix (product, price, channel, promotion). Many companies usually market research mainly on competitors, sales channels, consumer psychology, product satisfaction, and so on.

(Requirement)

The entry threshold is not very high, but to do well, the requirements are still very high, and in particular, mathematical and psychological knowledge is required. And based on the individual's education and background, decide whether he / she is suitable for quantitative research or qualitative research.

(Introduction)

Survey analysis is a prerequisite for all consulting agencies to carry out service work for clients, so the salaries of practitioners are generally higher. In addition, as foreign companies become more successful in marketing strategies,

With reference to the most famous domestic research company: the organizational structure and salary system of strategic market research:

Entry stage: research assistant, researcher. Its main tasks are: assisting researchers / research managers in market consulting, marketing planning, and management consulting;

Market researcher

Department management. Learn and accumulate knowledge and understanding of multiple industries. 1.5K-3K

Intermediate stage: Senior researcher. Its main tasks are: assisting the research director in writing market consulting or integrated marketing plans; being able to cooperate with project teams for normal project operation and management capabilities; and having in-depth understanding and understanding in multiple industries. 3K-10K

Advanced stage: research director, research manager. Its main tasks are: to have the ability to independently develop and manage customers; to independently write market consulting or integrated marketing plans; to lead the project team to perform normal project operations and management; to have in-depth understanding and understanding in multiple industries. 10K +