What Does a Press Officer Do?

The "Press Officer" service is a set of basic functions of corporate press officers, which draws on foreign media propaganda models.

Press officer

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The "Press Officer" service is a set of basic functions of corporate press officers, which draws on foreign media propaganda models.

The "News Officer" service is a set of basic functions of corporate news officers. It draws on foreign media propaganda models and cooperates with more than 1,000 authoritative online media nationwide to provide companies with powerful news release support and open up media channels for corporate branding and promotion. , Increase the stickiness of enterprises and customers, expand product markets and develop potential customers, and do more promotion and publicity for enterprises at a lower cost than advertising, and improve the credibility, publicity, integrity, popularity and brand of the enterprise Degree of systematic services.

The press officer will use valuable corporate information or activities to carry out "news planning" to attract the attention and interest of the media and the public, and achieve a publicity effect. The press officer uses the four characteristics of news marketing strategy to serve the company for the purpose: a successful news marketing should have its strong purpose; propaganda: repeated promotion through the media in order to expand the influence of people or things; continuity: In the subtle way, it affects people's perception of the company, brand favorability, purchase desire, consumption behavior, etc .; Combination: Only news + advertising + publicity is a successful news marketing. Corporate propaganda in the form of news can arouse the attention of users, especially a good news can improve the overall image of the enterprise and establish the brand of the enterprise invisibly. Advertisement, as a direct product or service promotion, has a short-term publicity effect and low credibility, which can easily cause users' boredom and make advertisements invalid information. So we import 4C in advertising and give it a new meaning.

Consumer customers

The press officer provides strong support for news release. The release of corporate information through a large authoritative portal can not only increase customer trust and consumer confidence, but also enhance the brand and visibility of the company. Compared with traditional online advertising, it can achieve greater trust and improvement. Publicity effect of consumer confidence. The press officer also provides a powerful short message platform that is mainly aimed at serving corporate customers, increasing the stickiness of regular customers and generating long-term consumer confidence in the company.

Cost

Press officers' news propaganda releases news on authoritative websites with high credibility, timeliness, and good search engine income. If traditional advertising is to achieve the same effect, the cost is at least dozens of times that of the press officer. The short message platform launched by the press officer replaces traditional low-efficiency and high-cost communication methods such as telephone and letter, and is owned together with a one-time payment. The appearance of the press officer reduces the communication cost of corporate marketing management and customers.

Convenience convenience

Traditional advertising from planning to production to media placement is a very tedious process. Because of the short broadcast time or the limitation of the layout size, it is difficult to say a thing or thing in its entirety. The press release provided by the press officer completely changed the process and achieved a more intuitive publicity effect. Companies can use the 24-hour secretary of the press officer to help you modify the manuscript, review the manuscript, find the media and then track the final release. The short message platform provided by the press officer is quite convenient, and can be sent to the target customers or potential customers regularly and quantitatively, which greatly improves the efficiency of communication.

Communication

Traditional information releases are unilateral and one-time publicity. The news released by the press officer's news enables the company's publicity to be copied. One news can be published on dozens of portals at the same time, and the reprinting through the website greatly increases the publicity effect. The soft text feedback report provided by the customer service specialist can facilitate the tracking of promotional information. The short message platform launched by the press officer enables the company to communicate more frequently with customers, shortens the distance between the company and customers, and provides more timely feedback. The warm reminder function of the SMS platform increases customers' adherence to the enterprise.