What is the press officer doing?

Press officer, also known as a specialist in public contact or press secretary, is the official spokesperson of her employer. Its task is to develop, project and maintain a positive impression of the individual or society for which it works. Can work for a large or small company and can be employed in a public or private sector.

Communication is usually a specialty of a press officer. All media questions about her employer normally go to her. In general, these questions are expected to answer diplomacy and discretion, on the basis of the opinions and opinions of its employers. These questions can be made by phone, e-mail or in person. It can do this through the organization of press conferences and intelligence interviews and writing articles and press releases. The success of the position is often achieved by actively supporting the image and building on this representation. It is expected to monitor all media sources to identify and respond to stories CAbout the fastest. Her employer usually gives her the power to represent him, her or society in all public roads.

Any written communication compiled by employer employees and distributed to the public, such as information leaflets, brochures or leaflets, usually require the approval of a press officer. It is generally expected that these documents will be carefully examined to ensure that no concepts or statements are subject to a negative or dubious interpretation. The employer may be consulted if the content angle is unclear to the press officer.

The employer's relationship with the press officer is usually personal and intimate. Their close links and friendly communication generally allow her to sensitively and sincerely represent public employers with empathy and authenticity. The person in this position is commonly included in the family gatherings and often considered a friend and asCity.

Organizational skills are important to become an effective press officer. Work is often demanding and includes juggling multiple tasks. The project's prioritization skills are an asset for a press officer.

This position is usually necessary to bachelor's degree in public relations, journalism, media or communication. Experience in these areas is also very preferred. The background in business administration or liberal art education is considered to be pluses for candidates for employment in this professional SSion.