What Is a Community Relations Manager?

Community relations are the regional relations, local relations, and neighborhood relations of a social organization. It refers to a kind of public relationship that is adjacent to each other and is related to the interests of the main body of a social organization. The significance of establishing a good community relationship is mainly reflected in the following two aspects: community relationship directly affects the organization's living environment, and community relationship directly affects the organization's public image. In fact, the journey of thousands of miles begins with one step. For the enterprise, its "thousands of miles" bigger and stronger is started by successfully operating the community under its own feet.

Community relations

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The relationship between enterprises and the community is mainly reflected in the following aspects:

First, communities are often an important source of labor for businesses. The community public refers to the objects of regional relations where the organization is located, including local power management departments, local group organizations, and local residents. Community relations are also called regional relations, local relations, and good-neighborly relations. The community is the basic environment for the production and development of the organization, and is the foundation of the organization. Develop good community relations

The key to establishing a good relationship with the community is that companies must understand the needs of the community and actively participate in the construction and activities of the community in a targeted manner. What the community needs from the enterprise can be divided into these categories: paying stable taxes, profits and various expenses, funds for the community, establishing and supporting various public welfare undertakings for the community, and creating a good ecological and human environment for the community For the community

The community relationship chain has two modes: "village mode" and "bazaar mode". These two modes should be the two extremes of the community relationship chain. The "village mode" is that the relationship chain is completely closed, and the "bazaar mode" is completely open. The former is difficult to create a new relationship chain, unless the village itself adds new elements; the latter is difficult to form a relationship chain, which is a one-time contact.

"Village mode" has characteristics

1. Closed. A "village-style community" (hereafter referred to as a village) is a closed circle.

School and Community Relations

Others cannot enter, and even entry can be difficult. Rural life has another environment besides the village: the market, where users will buy some food, daily necessities, etc. that they need for their lives. In the market, people basically do not know each other, nor do two people who are adjacent to each other. Zhang San set up a booth selling rice. Li Si wanted to buy some rice to go home, so he walked around the rice market and saw Zhang San's booth. After the two people completed the sale, they never contacted each other. . If one of Zhang San's relatives or friends Wang Wu also came to Zhang San's booth, then Zhang San would be very surprised, because it is not easy to meet someone you know here.

2. High viscosity. Because the village is closed, a fairly stable circle will form inside, and people in it will become dependent on the circle and pay attention from time to time.

3. Highly interactive. The members of the village are familiar with each other. They will pay close attention to the dynamics of other members in the village and easily form interactions.

"Bazaar Mode" has characteristics

1. Openness. As the other extreme of the relationship chain, the "bazaar community" (hereafter referred to as the bazaar) is completely open, and anyone's actions are allowed.

2. Strangeness. Members of the bazaar may be unfamiliar to any place in the bazaar, and there are n directions to go in any place.

3. The return visit rate is low. Since there is no fixed relationship chain, the return visit rate of members in the bazaar is low, and it will be different every time.

There are strengths and weaknesses in the characteristics of the above two modes. The advantages of the village are high stickiness and interactivity, and the disadvantage is that it is closed; the advantage of the market is that it is open, yet strange and low return visits. A good community should be compatible with the advantages of both, with high stickiness, interaction, openness and other characteristics. Only with these can we develop into an active and lively community.