What Is a Creative Director?

Creative director is a title commonly used by advertising design professionals. The advertising company has a star-like character, called "Creative Director (CD)". Whoever holds this title will feel great, as if he will soon become a wealthy five-car, export chapter, creative invincibility. According to the literal explanation, this director should be the largest in the company to manage creativity; but to be honest, everyone has it, and advertising creativity has never been the standard answer. From sweeping Obasan to The younger brothers who are in kindergarten are creative, let alone customers, business, art and copywriters who have brains full of ideas. Who should the creative listen to? This big "creative director" wants to settle everyone, but the work is not easy at all!

Creative Director

I. Ideas: Production, evaluation, protection and enhancement of the most important products

1. Responsible for reviewing, evaluating, accepting or rejecting "Advertising Strategy Sheets" on the business side.

2. Putting forward a "strategic direction" that can be explored is an important investment target for business and marketing personnel. 3 Assign the right (creative) talent to work.

4 Create positive and constructive competition conditions and seek creative breakthroughs.

5. Make full use of various resources in a timely manner to add points and makeup to creative works.

2. People management (people): understand, inspire and skillfully manage the most precious assets

1. Pay attention to the voice of consumers and use the language that consumers are accustomed to.

2. Familiar with customer and product terminology.

3 Clear understanding-different ways necessary to operate different customers.

4 Use the brilliant grammar of marketing and consumer research.

5. Flexible communication with third parties.

6. Maintain a close working relationship with creative people.

7. Responsible for recruiting, training, organizing, challenging, motivating, rewarding or firing creative people.

8. Maintain good cooperative relations with other important working partners:

1. You are a good psychologist.

2. You set a high standard for creativity with an optimistic and positive attitude.

3 You have the accuracy of an accountant and

First, the creative person's journey (CreativePeople)

Jin Chengyi

Assistant WriterCW Assistant Art Design AD Visual Composition (Ass.CopyWriter) (Ass.Designer) (Visualize)

Jin Cheng II

Assistant Writer ACoD Assistant Art Director AAD (Ass.CopyDirector) (Ass.ArtDirector) Assistant Writer ACoD Assistant Art Director AAD (Aso.CopyDirector) (Aso.ArtDirector) Writer Guide CoD Art Director AD (CopyDirector) (ArtDirector) Senior Writer Guide SCoD Senior Art Director SAD (SeniorCopyDirector) (SeniorArtDirector)

Jin Cheng III

Assistant Creative Director Ass CD (Ass.CreativeDirector) Deputy Creative Director ACD (Aso.CreativeDirector) Creative Director CD (CreativeDirector)

2. Journey 1: Idea + Idea + Idea

As a "creative freshman", try your best to open your mind and study hard. Now you do nt have much responsibility to carry, and the potential is yet to be developed, so a variety of creative ideas are proposed boldly, do nt be afraid to be criticized, and contribute as much as possible. Idea.

1. Assistant design and visual composition

The first step in getting in touch with art design.

Accept the guidance of AD or designer to complete the basic work on visual performance.

Familiar with the operation and use of "computer typesetting software" (electronic and traditional manuscripts).

Familiar with expression skills such as illustrations, illustrations, and artistic characters.

2. Art Design

Assist AD and AAD to complete all work related to "visual performance".

Familiar with the operation and use of "computer design software".

Responsible for the design performance and production of related plane, three-dimensional, packaging, POP and so on.

Select and arrange pictures, illustrations, text, colors, etc. in art design.

Completion of the first draft (color draft) of plane and three-dimensional design.

Drawing of TV commercial film scripts.

Assist in finding materials, props, models, etc. for plane, CF, and 3D production.

Responsible for the completion of the delivery of the manuscript and the connection of the personnel, the coloring, tracing, attachments (positive films, illustrations) and quality control seals of the manuscript after the completion of the manuscript.

3. Senior design

He has the same job content as art design, but has improved due to his senior experience and talent performance.

Begin to strengthen the concept in preparation for the work scope of AAD.

4. Assistant author

The first step in getting in touch with writing.

Undertake the guidance of writing and complete the basic actions related to writing.

Familiar with the operation and use of computer text software.

5. Writing

Assist the author to guide all the related work of the author.

Proficiency in prose,

Creative Director Basic Information

Author: Liang Zorin (Author)

Publisher: New World Press; 1st edition (December 1, 2011)

Paperback: 264 pages

Body language: Simplified Chinese

Folio: 16

ISBN: 9787510422218, 7510422213

Barcode: 9787510422218

Product size: 24.1 x 16.8 x 2 cm

Product weight: 476 g

Creative Director Content

"Creative Director" main content brief introduction: Shanghai Orange Advertising Co., creative director Jerry (Jerry), led a team to win a well-known client's advertising bidding, then the chairman suddenly announced that the Shanghai Orange Advertising Co., Ltd. where he is located has been a foreign company D & O After the merger, Jerry came to D & O company, but was pushed out by the director BK. Jerry was in a disadvantage in the struggle and has been failing. However, Jerry always insisted on the creative idea, and his career finally turned around. Not only was the project he was hosting excellent, but also three times in YOSA Win in the advertising tender. Eventually, Jerry got a firm foothold in the company and was promoted, and he and D & O's beauty, BK's former girlfriend Eva, also started a beautiful love.

Creative Director Editor's Choice

"Creative Director": The workplace is the creative field. How to get a promotion and pay faster, women see Duralla, men see singles, men and women see "Creative Director"!

Creative Director

Liang Zuolin, from a local 4A advertising company to a foreign 4A advertising company, has grown rapidly all the way, and is currently the creative director of a well-known domestic advertising company.

Directory of Creative Directors

Opening: full cross section

1. Life is a process of creating miracles

2. The essence of all work is creativity

3. Know how to move fastest in life

Ring of thought

The youngest day

2. Every life starts with creativity

Welcome Party Heroes

1. like a diamond

2. The most beautiful arc in life

3.Meeting room

4. Professional

Welcome question

1. Solution

2. Small business cards, big ideas

3. Awake early

Creative training

Teamwork

2. Make the brain work automatically

3. English is the first tool

Devil's Spokesperson

1. Taboos of creative society

2. Touched, a keyword

3.Insight meaning

Master tricks

1.Insight differences

2. Interfering with offensive players

3.Humanistic cold and warm thermometer

Field survey

1. a piece of white paper

2. The best revenge

3. Help colleagues

"Ollie Action"

1. Give the job a name

2. Strategy first

3. Enterprise cavity

Pay

Time-limited creative method

2. Find inspiration in the book

3. Proposal method

Proposal day

Contest

NB Master

Professional counterattack

Field of Nature

Legend creator

Quick response

Shen Shengzhong

Inverter

Trip to France

Attachment: English comparison