What is a creative director?

The creative director is someone who oversees the creative image and presentation of the company. Creative directors are found in advertising agencies and media companies, but also appear in areas that are not usually considered creative, such as banking. Creative directors may be considered part of the management team, with a real managerial power within the company, or can simply lead their own specific departments, manage people in them, but not necessarily forming a company. Creative directors cooperate with the company's managers to determine what picture the company wants to introduce and then very firmly control the company's image to ensure that they retain their integrity. For example, if a bank wants to introduce itself as a society that welcomes small deposits and azachova the spirit of the cooperative community spirit, the creative director would help introduce a bank in this light, emphasizing community connections, the values ​​of a small city and a welcome attitude in everything, from thisO, as the treasen dresses after formatting commands.

Creative directors supervise the art department, which is responsible for the generation of graphic presentations of the company, but also deal with copywriters, designers and all employees of the company who are in some way involved in the image of the company. The creative director can help manage an advertising campaign, help companies with a radical shift in its image, or supervise public workers who deal with press conferences and media questions.

Thanks to the moment of availability of information in modern society, the work of the creative director has become much more difficult. Any activity carried out by the company with its brand and the mission will immediately be autopsy and trumpeted around the world, from launching new packaging of products that fall into flat to unveiling investments in companies or industries thatare against the established ethical beliefs of society. As a result, the image control required from the creative director includes a lot of damage control.

qualifications for the creative director differ. There are no hard and fast rules, let alone university programs that train creative directors. The degrees in fields such as communication, advertising and business are considered beneficial, but the best qualifications are experience. The salaries also vary, depending on the industry in which the creative director works and the size of the company he works for.