What Is Media Training?

The term "knowledge media" was first coined by Mark Stefik in 1986. At that time, his starting point was to believe that only the combination of artificial intelligence technology and the Internet can play a greater role. The term itself emphasizes that in distance education, priority must be given to the laws of learning and cognitive science, and then technology. From the perspective of researchers at the Open University, knowledge media refers to learner-centric technologies (such as media for collaborative learning via the Internet, multimedia learning environments designed for people with disabilities, smart media, digital files, scientific simulation tools, etc.) . In other words, all innovative technologies that contribute to the sharing, acquisition and understanding of knowledge can be called knowledge media. It can be seen that it covers more content than Stefik's original terminology.

Knowledge media

The term "knowledge media" was first coined by Mark Stefik in 1986. At that time, his starting point was that only artificial intelligence and the Internet

In 1994, the former Principal of the Open University of England, the current UNESCO Deputy Director-General for Education, Sir Dainel, the Vice-Chancellor Professor Peters and the Director of Planning Chisbolm made an initiative with the unique vision of an educator. (Mainly including laboratories for human-computer interaction, multimedia technology, artificial intelligence and other laboratories). Based on the existing educational technology research institute, the "Knowledge Media Institute" (KMi) was established. The primary purpose is to Research and development of education / information technology suitable for distance learning. This institute lived up to expectations and achieved remarkable results in less than 10 years, which is indispensable for the development of the Open University. In his outgoing speech on June 28, 2001, Sir Daniel said affectionately that the establishment of the Knowledge Media Institute and what it has achieved

"Vip Information Network" (http://www.cqvip.com) was established in 2000 and has been committed to the research, development and application of electronic and network information resources. After 5 years of commercial operation, it has become a world-renowned Chinese information The service website is China's largest comprehensive literature service network, and has become an important strategic partner of GOOGLE search. It is the largest Chinese content cooperation website of Google Scholar. For many years, "Weipu.com" has made full use of its leading role of knowledge media to satisfy users with professional literature. It has more than 2 million registered users and has provided readers with more than 200 million article reading services.

"Vip Information Network" has independently developed Chinese search engine technology, strong digital processing capabilities of documents, and marketing service networks throughout the country. The leading product "Chinese Sci-tech Periodical Database" is a large-scale continuous electronic publication approved by the China General Administration of Press and Publication. It contains more than 12,000 Chinese periodicals, 17 million full-text articles, 24 million citations, and is divided into three versions (full-text version, abstract version, Citation version) and eight special albums (social sciences, natural sciences, engineering technology, agricultural sciences, medicine and health, economic management, education sciences, library and information) are regularly published, with institutions of higher learning, public libraries, research institutions, enterprises, hospitals It has more than 5,000 users of various types, covering tens of millions of individual readers.

When we are all distressed by the flood of Internet spam, and when we are all struggling to find new ways and values for "knowledge", the value of the knowledge media is getting more and more attention.

The media that provides simple news information should actually be regarded as "information media". Such media can only convey simple news information in one direction or a small amount in two directions, and it also contains a lot of spam information that you don't need, similar to Weipu The information network, which provides the "thought path", belongs to the "knowledge media". The resources provided by the knowledge media are based on various documents from all over the world. They are quite professional, and they also have certain specialties. Sexual. Therefore, what is gained from this path is knowledge rather than simple information. People can not only see it as a resource bank, but also as a means of learning. Consult relevant literature and materials through knowledge media, carry out study and research, and further improve your own knowledge and ability.

The selective provision of information services is an important means to satisfy the target audience and form a high degree of media "loyalty." According to Maslow's "Needs Hierarchy" perspective, the mandatory reading level focuses on the information needs of people's safety and survival; the readability level meets the information needs of people in social interaction and wins social recognition and social respect; optional reading The level is to meet the information needs of people's personal value realization. The content is an important factor in the formation of media influence, and the quality of the content is one of the basic criteria for evaluating the value of the media. All knowledge media should organize and organize the content from the above three levels, systematically and standardize the knowledge, and set up a strong search mechanism, in order to finally attract the target audience.