What Is Mobile Commerce?

Mobile Commerce (MobileBusiness for short MB) refers to online business activities through wireless communication. Mobile commerce can reach users efficiently, allowing them instant access to critical business information and various forms of communication. With reference to the mainstream mobile commerce software Xida Software, UFIDA, Kingdee, etc., the main functions of mobile commerce include: mobile e-commerce marketing and mobile commerce management.

M-business or MobileBusiness is

M-commerce

1. Mobile commerce process:

Telecom operator restructuring plan

Compared with traditional business activities, mobile commerce has the following characteristics:

(1) More open and inclusive. Because of the wireless access method, mobile commerce makes it easier for anyone to enter the network world, which makes the network range wider and more open. At the same time, it makes the network virtual functions more realistic and therefore more inclusive.

(2) It has the characteristics of being ubiquitous, anytime, anywhere. The biggest features of mobile commerce are "freedom" and "personalization."

At present, domestic scholars' research on mobile commerce is mainly distributed in the following areas: ^[1]

The development of mobile e-commerce is both an opportunity and a challenge for us. From the actual situation, although the development history of mobile commerce is still short, from the perspective of application, China's mobile network is the largest in the world and is still developing rapidly. We also see that there is still a large gap between the types of applications and services provided by China's mobile commerce and other developed countries. Therefore, China needs to further develop a wider range of mobile business services and richer mobile service content. At the same time, the scale and number of Chinese enterprises engaged in mobile commerce are far behind other countries, so they need to vigorously promote the expansion and development of new businesses. The real problems faced are as follows: ^[1]

Building an innovative platform

Every 10 years, the computer field experiences large-scale platform market competition. In the next 10 years, as in the past, the competition for market dominance will still be very large. The intersection of wireless communications, mobile applications and the Internet will trigger demand for new mobile platforms. Many companies are shifting their strategy from focusing on product development to focusing on the development of technology platforms that can play a role in starting future development.Long-term platform strategies that can be used as a springboard for developing multiple types of products are constantly changing. The key to success in the mobile market. The development of mobile commerce will bring a series of changes from creativity to product production to sales services, forming a platform that can realize the development of multiple products and business models. With the further development of economic activities, development and innovation based on mobile commerce will surely emerge. Therefore, operators must learn to use platform management to form their own competitive advantage! ^[2]

Promote the development of mobile application infrastructure

The new characteristics of the mobile Internet make the development space of mobile infrastructure software unlimited. These characteristics include the open access of the network, the lack of standards, the versatility of content, the problem of data delay, the unevenness and unpredictability of network performance, and the many types of user groups connected by the network. Each has its own characteristics. In order for enterprises to integrate into the mobile economy, they must build an application infrastructure to develop, deploy, and leverage these process innovations. Similarly, for best efficiency, an enterprise must be able to give its employees access to corporate data anytime, anywhere. This requires the joint use of different elements in the enterprise infrastructure to jointly achieve all mobile strategic goals, thereby promoting the development of mobile application infrastructure. ^[2]

Provide new opportunities for innovation

Customer and business portals have attracted a lot of attention over the past five years. On the one hand, the portal brings customers together, and on the other hand provides customers with products, services and web content.It is playing a new role in the digital value chain, which is facing the strength of traditional enterprises with strong capabilities. Hegemony poses challenges. Today, with the gradual development of mobile commerce, the concept of "mobile portal" has begun to emerge-an optimal customer communication channel designed based on the mobile characteristics of customers, providing an interface for obtaining information content and conducting basic transactions. . ^[2]

Provide customers with convenient and complete services

A sound mobile customer application strategy starts with identifying what is possible, and without a customer's interest or useful applications, all investment in mobile infrastructure is a waste. At present, most mobile customers are early customers who know technology. They only represent a very small proportion of the population. They cannot represent, or even can never represent, what services most people will use or need. How to create a profitable business model that serves customers, and how to accurately determine which mobile services the mainstream market is willing to pay for? This requires a comprehensive understanding of customers, meeting customer needs, and helping customers solve everyday problems. On the basis of bringing value to customers, carefully design corporate business strategies. ^[2]

Focus on vertical market application solutions such as industries and enterprises

In order to enhance competitiveness, companies in many industries must evolve their supply chain strategies to adapt to increasingly complex issues, including ensuring daily supply, meeting the challenges of globalization, and the need for market demand and competition. The ability to respond quickly to change. This provides typical vertical application opportunities for mobile commerce. ^[2]