What is the gateway page?
The gateway page is a page that is designed to attract the attention of search engines and potential users by quickly outline the purpose and function of the site and provide people with the sources index. Historically, the gateway pages were considered very important for search engine optimization (SEO) and many websites used them. However, spammers have taken this technique so efficiently that some gates can actually reduce search rating because search engines can read them as spam and exclude a website or reduce its rank.
The idea of the gate page is that it should be simple, fast loading and easy to navigate. It contains basic key information about the web, ideally listed with several keywords and variations of these keywords to pick them up the search engine. For example, the Gate for Floweries Gate would certainly include terms such as "online florist", "floral supplies", "flower shop", "flower shop", "fresh flowers" and so further searches of these conditions would be with largerProbability landed on the gate page. For example, a pharmaceutical company may have separate gates for doctors and patients and other job seekers who are interested in working for society. Each gateway is adapted to the target audience with specific keywords and key phrases that are designed to see the search engines as relevant.
SPAMDEXING Practice has undermined the gateway aspects. In addition to being useful for the website that wanted to attract traffic, the gate pages were often useful for visitors to sites who liked the fast resource they had when searching for material on the web. The website that continues to use this site is not spam and there is no website. People generally think about the percentage of content compared to links and keywords to achieve a balance that is sufficiently high to make our search engineLA page, but not so high that it looks suspicious.
It can be difficult to get information directly from the search engines on the thresholds they use to determine whether the site is SPAM or not, because the search engine does not want to provide spammers a control list of things to avoid. However, web designers specializing in search engine optimization can help people structure a site that will be attractive to search engines without looking like spam.