What is AdWords?
AdWords is a premiere advertising system operated by one of the largest websites in the world, Google ™. AdWords, the main source of income for the company, allows advertisers to offer links to their own site. Using related keyword search, simple pages descriptions, and specialized part of the site space on Google ™ websites, AdWords is intended to increase the operation of the company's website while making money for the parent company.
The program was launched in 2000 with a participation of about 350 businesses. The basic model allows advertisers to make an offer with the maximum amount paid for the advertising click. Advertisers enter keywords related to their services and advertising will appear under the side panel called "Sponsored Advertisements" if the related keywords were searched. The advertiser usually applies only if the ad is click, even if the position on the sponsored list and the likelihood of an advertisement Tiser will appear. AccountsAdWords are set in several steps and can be paid by credit card transactions online. The program even has the opportunity to have Google ™ design a website for companies that create an online site and advertising at the same time.
As partnerships and merger have increased, the program can now provide users' space on several websites considered as partners of Google ™. This can benefit both the parent company and the advertisers by using the optimum use of the available web space. The advertiser can not only expand his audience of potential viewers, Google ™ increases his chance of potential payment by placing ads on numerous sites.
success AdWords must be considered on two levels. The program is obviously successful for Google ™. The profits on the web have grown extremely since the start of the program in 2000, while income from 2008 landed for the knowCE than $ 21 million in the US (USD). There are mixed results for businesses that advertise using a program. While some users report an extremely increased volume and sales, others suggest that there are shortcomings in the program that may benefit Google ™, but to cheat users.
One of the main complaints is that there is no information about competitors' offers that affect the Google ™ website. Since the company cannot know what other businesses apply, its owners have no idea whether they should submit their offer or how much to do. Another complaint suggests that since Google ™ is a click, the company does not care about receiving serious countermeasures against fraudulent behavior that had the appearance of increased traffic.
In order to measure the results, an advertising company may want to obtain several months of data before determining the effectiveness of the program. If web pages and the website's operations have increased enough to compensate forY Payment for clicking, AdWords can be considered a successful tool for this ad.