What Is an Ecommerce Website?

An e-commerce platform is a platform that provides businesses or individuals with online transaction negotiations. An enterprise e-commerce platform is a virtual network space for conducting business activities on the Internet and a management environment that guarantees the smooth operation of business; it is an important place for coordinating and integrating information flow, cargo flow, capital flow orderly, related, and efficient flow. Enterprises and merchants can make full use of the network infrastructure, payment platform, security platform, management platform and other shared resources provided by the e-commerce platform to carry out their business activities efficiently and at low cost.

An e-commerce platform is a platform for businesses or individuals

1,

E-commerce provides

I. Website promotion: The website is the company's most important network platform. All information is publicized through the website. The website is the most important image of the company on the network. The most important thing is the official website of the company.

2. Microblog promotion: If an enterprise in the information age wants to develop in the long run, it must adapt to this information society and use information communication tools to make itself invincible in the forest of world enterprises. In the 21st century today, if you ask what is the highest participation in the world today, all the answers will be directed to Weibo.

3. Promotion of industry forums: Regularly walk around major industry forums. Like posts, posts, comments, the model is similar to Weibo promotion. The goal is to quickly gain popularity in the industry and let everyone remember the company's name.

Fourth, word-of-mouth website platform promotion: the company's external publicity of word-of-mouth and shops, through some review sites, do word-of-mouth publicity.

Fifth, the water army, network hype: Any company that wants to quickly get the user's attention can not do without network hype. There is basically no risk in this kind of hype. The hype of large-scale focus events requires a period of planning. Larger plans in the later stages are not taken into account in the early stages.

6. Other value-added promotion: This promotion method needs to advertise on industry media and other online platforms commonly used by the public.

I. E-commerce applications show a high popularity and normalization trend

Second, the enterprise e-commerce application shows the trend of the entire process of the industrial chain and the supply chain

Third, mobile e-commerce has become a new driving force for e-commerce development

Fourth, the original "

Factor one

To join the ideal B2B website, we must first consider the traffic and information volume of these websites. The greater the flow of people, the higher the probability of being exposed, the greater the amount of information, and the greater the chance of being searched by Google, etc., but it cannot be a simple accumulation of information, but needs to have real information and a reliable amount of information .

Factor two

Instead of blindly pursuing popularity and fame, companies need to consider the cost-effectiveness of a large B TO B e-commerce website. For example, the company should consider how much business it can bring to join this e-commerce site, how much attention it will bring to target customers, how much time it will take to get results, how much feedback, how many consultation telephones, and how much it will cost. How much is the website's promotion to the company itself, although

At present, the payment methods that are actually applied in e-commerce transactions include the following:

1. Live trading

The on-site transaction means that the buyer picks up the goods and pays on-site.

2, cash on delivery

It is a settlement method in which the merchant generally entrusts a cooperative third-party logistics express company to deliver the goods to the designated delivery place within the promised delivery time according to the content of the submitted order. This method is generally suitable for larger businesses. At present, small and medium-sized businesses can also implement cash on delivery after establishing a cooperative relationship with a courier company, but the applicable area of cash on delivery is usually the business scope of the cooperative courier company.

3. Post Office Remittance

Fill in the remittance slips at various postal savings outlets of China Post, and remit the amount to the merchant account according to the option, or mail the remittance slip to the merchant, and the merchant will go to the postal savings outlet to complete the collection procedure according to the remittance slip.

4.Bank transfer

Merchants usually open accounts in certain banks. Buyers choose a convenient bank nearby, fill in a deposit slip at the bank counter, and pay the funds to the merchant account. After remittance, you need to contact the merchant in time to confirm.

5. Check payment

Bank check is generally selected as the payment method for checkout, and the check will be sent to (mailed) the merchant as soon as possible. The merchant can arrange delivery after the check is credited.

6. Online banking payment

The merchant will open the online payment method at the bank where the account is opened, and the buyer needs to have certain types of bank cards from the corresponding bank in order to open the online banking payment function for payment.

7. Third party online payment platform payment

Pay using a third-party online payment platform. The merchant opens an account on a third-party payment platform, and the buyer selects a certain payment method provided by the third-party payment platform for payment. The biggest advantage of this payment method is that it supports a large number of payment methods and banks, including almost all major domestic banks, and can even support foreign credit card payments. It includes online banking payment, SMS payment, telephone language payment supported by various banks. It can also combine the credit mechanism of third-party payment platforms such as Alipay, and notify the third-party payment platform to transfer funds to the merchant's account after the buyer successfully receives the goods, which increases the security of the transaction.

8. Advance payment

Through the foregoing various payment methods, a large amount of funds are paid to the merchant at one time, and the buyer is deposited in the merchant's registered account, and the payment is made by prepayment of the account. ^[2]

E-commerce and online marketing are a pair of closely related concepts with obvious differences. It is easy to confuse the two concepts for those who are new to the field of online marketing. For example, if an enterprise builds an ordinary website, it is considered to be e-commerce, or the online sales of goods are called online marketing, etc. These are not exact terms.

The difference between the two is concentrated in the following two aspects:

(1) The scope of Internet marketing and e-commerce research is different.

The connotation of e-commerce is very broad. The core of e-commerce is electronic transactions. E-commerce emphasizes the transaction methods and the various aspects of the transaction process. Internet marketing focuses on the Internet-based marketing activities. This relationship between online marketing and e-commerce also shows that problems such as online payments and product distribution after transactions that occur during electronic transactions are not content that can be included in online marketing. Similarly, the security involved in the e-commerce system , Legal and other issues are not suitable for all included in network marketing.

(2) The focus of Internet marketing and e-commerce is different.

Network marketing focuses on the pre-transaction stage of publicity and promotion, and one of the hallmarks of e-commerce is the realization of electronic transactions. The definition of online marketing has shown that online marketing is an integral part of a company's overall marketing strategy. It can be seen that no matter whether a traditional company or a company that conducts business based on the Internet, or whether it has electronic transactions, online marketing is required, but online marketing itself It is not a complete business transaction process, but provides support to facilitate the transaction. Therefore, it is an important link in e-commerce. Especially before the transaction occurs, online marketing plays a major role in transmitting information.

On August 31, 2018, the Standing Committee of the National People's Congress voted to pass the e-commerce law, which clearly stipulates that: for goods or services related to consumers' life and health, e-commerce platform operators have not fulfilled their auditing qualifications for the operators in the platform. Or, if the consumer fails to fulfill his obligation of safety protection and cause damage to the consumer, he shall bear the corresponding liability according to law. Operators of e-commerce platforms who fail to take necessary measures against the infringement of consumers' legitimate rights and interests by the operators on the platform, or who fail to meet their obligations to review qualifications and qualifications, or who fail to meet their security guarantee obligations, shall be subject to market supervision. The management department orders a correction within a time limit and may impose a fine of 50,000 to 500,000 yuan; if the circumstances are serious, it shall be ordered to suspend business for rectification and be fined 500,000 to 2 million yuan. ^[3]