What is an interactive television?
Interactive TV is that television users can interact, change the appearance of what is displayed, or has an impact on the display in a different way rather than passively consume. There are a number of approaches to interactive television, from programs where viewers can vote to television with fast news, which allows people to chat while watching TV. The earliest attempts at an interactive television date in the 1950s, when viewers were invited to engage in what was happening on the screen, even though they could not change programming themselves. This phenomenon flew at the age of 90 when more and more spectators got the Internet and got used to interactive programming.
Some interactive TV requires people to use special television files designed for interactive programming. In other cases, the set-top box can have programming for interactive TV, often connected to the Internet connection. Special remote controls can also be professionals with another with anotherImage controls for interactive activities. In addition to using the Internet, interactive television can also rely on a telephone line or mobile phones, with people interacting over the phone. Sports programs can allow people to change cameras angles and generate immediate repetition. People can also play games on interactive TV or use programming divided screens, watch TV on one screen and chat, e -mail or engage in other activities in the other.
broadcasting workers use interactive television as a means of creating an improved experience. It can also create an advertisement experience to the user, feeding ads based on activities and expressed preferences. This can increase advertising targeting and advertisers can pay for this. Crossing between internet and television broadcasting also allows the development of television programs on the web with potentialTo bring these programs to broadcast in television or interactive game systems.
This development in the media was not welcome with all media consumers with open arms. Some people feared that interactive television would result in focusing on the division of viewers, or found it disturbing. Other critics have expressed concern about targeted advertising and potential for addressing children through interactive programming reports. Some consumer advocates who examined systems used for targeted advertising and consumers for consumer interaction were worried about lack of guarantees for the privacy of consumers who examined systems used for targeted advertising and consumers, concerns about privacy.
were worried about the lack of guarantees.