What is simulation technology?
Simulation technology is the process of using modern computer software and hardware to analyze the potential outcome of the situation on the basis of known factors and the introduction of one or more variables that have the ability to influence the outcome of the situation. This type of computer modeling is useful in many different situations, from creating marketing plans, starting public relations and even placing a new retail socket. The idea of creating a simulation is to minimize the possibility of undesirable results from discovery, while revealing factors that are likely to increase the chances of success.
When using a simulation technology to create a simulation model, the process is often divided into three different phases or steps. The first step in the process is usually determined as a design phase. The basic situation is created here, effectively provides the starting point for evaluation. If, for exampleIGN or model with a real marketing plan, which is complemented by its provisions for the use of various media in advertising, the nature of products to advertise and even packaging of products that will be on the market.
The second phase of the simulation technology is known as the design. During this phase, the model is created during the design phase. Along the way, different types of side scenarios are integrated into the action, considering how well the design responds to these different factors and what happens as a result. This phase can help determine what will probably happen if the use of print media in a marketing campaign does not reach the right consumer market, while television or radio ads not only reach the target market, but also open an unexpected specialized market. At this point of the simulation technological process we focus on what could happen, and not necessarily the reason why it affects the outcomeDifferent factors.
The final phase of the simulation technology focuses on the analysis of the performance of the performance. At this point, he is looking for answers to why part of the printed media campaign failed and why some of the electronic media exceeded expectations. Once the answers are identified, it is possible to return to the first step, adjust the model structure in the design phase and start the second simulation. It is not unusual for business to operate these computer simulations in the campaign refining process or other main action before it actually chooses the final procedure. Although the simulations can be expensive, both in terms of time and money, it is often true that they help businesses to avoid what could be costly mistakes.