What are the best tips for marketing planning and control?

marketing planning and control are two related concepts that focus on the process of developing an efficient marketing plan. The relationship between marketing planning and control is that measures or control plans must be implemented as part of a feasible marketing plan to keep the marketing process under a fixed rest. Do not implement good control measures to maintain the marketing process under control can lead to a marketing plan failure. To this end, some marketing checks include factors such as market research, budget analysis, sales analysis, demographic definition and product test units.

One of the factors of marketing planning and control is to carry out marketing research aimed at getting into various aspects of the marketing environment. Such factors include other competitors, the nature of the industry and the facts such as import and export quotas, as well as their own duties. ImportanceThis type of research of marketing planning and marketing control is that such knowledge can be used for the right marketing planning and control measures to help companies with an informed selection regarding the direction of its marketing.

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analysis of the total budget of the company for marketing purposes in general for this period and the analysis of the marketing budget for specific projects also contributes to marketing planning and control. Knowledge of the budget will allow better allocation and management of resources for marketing purposes. This will help the company to control marketing costs and remain within the assigned budget for marketing efforts.

Analysis of sales results of competitors for similar products in accordance with the study of the way the product accepted consumer. The company can use information obtained from a study to create a better marketing strategy. Knowledge of the target demographicGroups for marketing efforts will also help to give a limit to marketing efforts. For example, if the company knows that its target demographic group is young girls between three and seven, then it will focus its resources on this consumer segment rather than wasting the marketing sources of their products to the general public. This type of information is particularly important when the company works with limited resources that it must protect with a brief and targeted marketing plan.