What Is a Forward Cover?

The cover refers to the outer layer of the book. Sometimes it refers to the first side printed with the title of the book, author or editor, publisher, etc. Speaking out of Ba Jin's "Family" eleven: "A grandfather just gave me a bound book. I read the title on the cover of the white paper:" Mr. Liu Xietang teaches filial piety and superficial training, "and I felt headache.

[fng miàn] Come on!

Cover, refers to

Title : Cover

The cover is the title of the book block after the booklet is bound to the outer cover. The cover is also called the book cover, cover, outer cover, etc.

The cover is the facade of the book binding design art, which reflects the content of the book through the form of artistic image design. In today's assortment of books, the cover of the book acts as a silent salesman, and its quality will directly affect people's desire to buy to a certain extent. The cover serves to beautify books and protect the book block.

Some cover designs focus on a certain point. For example, if the cover design is based on text, at this time, the designer cannot throw away some typefaces at will.

Cover of Diary Entry

On the screen, otherwise, the information is simply transmitted step by step, but it cannot give people an artistic enjoyment. Not to mention that this is a failed design, at least an irresponsible behavior to the reader. As everyone knows, there is no book without a reader, so the designer must carefully study it. Designers are more particular about the form, size, density, and layout design of fonts, and give people a sense of rhythmic beauty while spreading information. In addition, the design style of the cover title font must be consistent with the content and audience. Successful design should have emotions. For example, the design of political books should be serious; the design of scientific books should be rigorous; the design of children's books should be lively and so on. A good cover design should be complicated and uncluttered in the arrangement of the content, that is, there must be a major and a subordinate, a clear hierarchy, and simple but not empty, which means that there should be content in simple graphics, and add some details to enrich it. For example, make more articles in color, printing, and graphic organic decorative design, so that after reading, there is an atmosphere, mood, or style.

Books are not a general commodity, but a culture. Therefore, in the cover design, even a line, a line of words, an abstract symbol, a color or two, must have a certain design idea. It needs to be both content and aesthetic. Achieve elegant and popular rewards.

In short, a good book should not only impress readers by attracting the form, but also must be intriguing. This requires the designer to have a good idea and idea, so that the book's binding design will form a form Each perfect artistic whole.

Cover meaning

The ultimate purpose of cover design is not only to instantly attract readers, but also to move readers for a long time, which can reflect the designer's perception of aesthetic consciousness and the pursuit and innovation of form beauty. The richness of the meaning it expresses, and the longevity of its vitality, are reflected in its creativity. Therefore, creativity is where the cover design lives.

Cover importance

Cover design elements

Many newspapers and magazines either do not attach importance to the cover, and those who attach importance often invite some designers to do the front page and cover design, hoping to achieve "more

Cover of Cao Xueqin's Dream of Red Mansions

"Good-looking", these designers do not understand the true effect of the front page and cover, and of course cannot make a design suitable for the market. Graphics, color and text are the three elements of cover design. The designer is based on the different nature, use and readers of the book The object combines these three organically, thus expressing the rich connotation of the book, and presenting it to the reader in a form of conveying information and an aesthetic form.

Why is the cover so important:

1. The cover is the embodiment of the aesthetic and dissemination value of the magazine practitioners, so it is not only an expression of the creativity of the magazine practitioners, but also an expression of the views of the magazine (social perspective, magazine philosophy).

2. From the perspective of the market, it is necessary to stand out in many magazines. The eye-catching, recognizable, and ability to catch the eye on the cover determines the effectiveness of magazine retail. 3. From the perspective of normality and macro effect, magazine covers can create topics, form long-term and in-depth marketing power, and reflect magazine culture.

Cover positioning

The success of the cover design depends on the design positioning. That is to do a good job of customer communication in the early stage. The specific content includes: positioning the style of the cover design; analysis of corporate culture and product characteristics; positioning of industry characteristics; the operation process of the album; Therefore, half of the good cover design comes from the early communication, which can reflect the customer's consumption needs and bring greater sales performance to customers.