What are the different types of marketing tactics?

Effective marketing tactics include three basic components to make the enterprise successful: attraction; conversion; and maintain. Goals usually include attraction of new customers, converting clients of competitors and maintaining current customers. The mix of all three generally gives business an advantage over other companies that offer similar products or services. The marketing tactic begins with the idea or marketing strategy that leads to an event in all three areas.

One of the most important factors in the tactics of marketing attraction is to recognize names, commonly called branding, so potential customers get to know the service or product. Estimation of business managers that requires about 10 contacts with the customer before they actually buy something. The first step is to identify the audience that the company hopes to attract and use a marketing tactic to achieve this group.

The attraction is usually the most expensive and time -consuming marketing segment. Some companies Employ Guerrilla MarketingoTactics as an unconventional means of investing more effort and energy than money. Guerrilla Marketing gives a business exhibition to a large exposure to many potential customers, albeit strategies, such as bumper stickers, open house or T -shirts that show logo and advertising slogan.

Social media offers another popular way to create an advertising blitz that could see a wide audience. The website can focus on people who are already interested in the product offered for sale. They can also address competitors' customers and inform current customers about sales or promotions. Online newsletters are cheap marketing tactics that could cover the attraction, conversion and maintaining the company's goals.

The aim of conversion marketing tactics is to persuade potential clients to act quickly to call or buy a product. These strategies usually offer a product orThe service for a limited time at a special price and try to convince the person that the product needs. When using the Internet for conversion efforts, promotional actions can be associated with another site to adapt marketing efforts to people who normally buy the product.

Retention marketing tactics are usually the least costly, but sometimes they are overlooked in favor of the techniques of attraction and conversion. Maintaining current or past customers can lead to recommendations and new clients. Market survey specialists recommend staying in contact with customers through newsletter or e-mail lists. One tactic that could be successful is to offer customers a discount or a gift for every recommendation. Another idea that rewards loyalty involves sponsoring an event for current customers and requesting each person to bring guests.