What factors affect the customer's satisfaction?

A number of different factors can affect customers' satisfaction in retail, usually depending on customers and their personal preferences or experience. There are several general instructions on which many customers agree as an important aspect of a shopping experience, such as the ability to find what they are looking for, short waiting times for shopping and welcome atmosphere. Employees who work in a retail store also affect customers' satisfaction because they usually have direct interaction with customers. As more customers have started to buy on the Internet, efforts to improve online retail customers and to bridge physical stores and online experience have also developed. This view can be created in a number of different ways and many retailers feel that it begins before the customer enters the store. Retail stores often have more brands and parking, which feel helpful and create an atmosphere in which customers want to come and shop.Some large retail stores also started using door greetings to start working with customers when they pass through the door to improve the satisfaction with the retail customer.

Once customers are in the store, there are a number of other factors that can affect customers' satisfaction in retail. Most customers want to be able to find what they are looking for, both in terms of departments that are organized in a logical way, with regard to products in the shop and in the shelves. Customers also usually do not want to wait in the queue as soon as they make their selections and want to make a purchase, so many businesses have implemented lines and other functions to reduce the lines. Company employees, especially sales co -workers, often have a great impact on customer satisfaction retail and many companies invest a lot of time and money to train these employees to better helpcustomers with their needs.

Many customers started shopping on the Internet and introduced a number of new challenges to ensure customer satisfaction in retail. Companies that sell online products often design their website to be easy to use and navigate, and represent as much information about the product as possible. Many customers prefer product research, but still make purchases on the site of physical stores. To make this type of shopping easier, many companies have found ways to bridge online and "bricks and mortar". Settlement with a retail customer can be improved through connection between online catalogs and the location of retail stores with the ability to order products in the store as easily as online and better understanding of the company's website.