What Is a Markdown?

Price reduction promotion refers to the promotion of a company to expand sales within a certain period of time, under market pressure (consumers, competitors, product replacement), using product price reductions to quickly occupy the market and increase market share.

discount promotion

Eight, in actual operation, some unscrupulous merchants often play with the following methods in price reduction

1. Some stores announce 50-70% off all products in the advertisement, but in fact only a few products have 50% off, and others all 10% off to attract customers to the store.

2. Some stores raise prices before discounting. There is actually no price reduction, but a price increase. But ads still solicit customers at reduced prices.

3. Some stores said in the price reduction poster: "Original price X yuan". This so-called "

Reduce prices to control costs

The purpose of marketing is to sell products to maximize market share, increase product sales and market share, and earn as much profit as possible. The kind of marketing that does not have profits and loses money is not viable and will not arouse everyone's interest. So making money is one of the most important purposes. There are many factors that affect money making. Among them, the cost factor is very important. When it comes to price reduction marketing, you must grasp it properly. You must not blindly bargain the price. You should consider the cost of the product. On this basis, carry out a certain degree of price reduction promotion. Marketers in the market should also reduce costs in terms of purchases and promotions in order to reduce costs.

Price reduction promotion to control the variety

When it comes to price reduction promotions, we must be aware of and be targeted. As soon as some marketers engage in price reduction promotions, all the prices are reduced. This is unscientific. They should categorize the varieties they market, determine which ones can be lowered, and which ones are not suitable for lowering prices, and then determine whether to reduce prices. Find out how much a certain variety should reduce in price to attract customers and maximize their own benefits. "Retail King" Wal-Mart's strategy of "gathering popularity with seafood" is worth learning by the industry. In the price reduction promotion, you should also use the commonly used drugs in general medicine to gather popularity, and use new special drugs to earn profits. Therefore, when reducing prices, we must check the good varieties.

Price reduction promotion and good service

The marketing of any product requires good services to support it, as does the marketing of pharmaceuticals. Only by doing a good job can you make your price reductions lethal. When marketing, companies must combine price promotion with good service, attract customers through price, satisfy customers through service, promote each other, support each other, and make products bigger. If there is no good service to support, it is only a pure price reduction promotion, the effect is limited. Therefore, companies must do a good job of product and service when making price reduction promotions, make their marketing as perfect as possible, and maximize the marketing effect.

Targeted price reduction promotions

Before the price reduction promotion, you should determine the direction, purpose, people served, and the effect of the price reduction promotion. Because every price reduction is impossible to satisfy all customers, and the variety of price reductions is also limited, it is important to grasp the key groups of each price reduction promotion, such as the price reduction promotion in the summer vacation. Based on nourishing health products, it serves this crowd well. In the Mid-Autumn Festival and the Spring Festival, the focus should be on high-end gifts, and each service must have a clear focus to truly achieve the purpose and effectiveness of the promotion.