What is the role of the product in the marketing mix?

The

product role in the marketing mix is ​​one of the key components that makes the whole process of connecting to consumers and generating sales is possible. Along with the price, place and promotion, the product provides final value for the customer and serves as a whole reason for marketing efforts. If the good or service has high quality and has the right type of features to attract consumer attention, the potential for success is significantly reinforced.

There are several aspects of the product in the marketing mix to be taken into account to make the most of this particular component. The function of the product is the most important aspect. Simply put, if the product does not bring the functionality required, consumers will soon turn away from the product and no amount of promotion or competitive prices will have an impact on the marketability of goods or services. At the same time, if the product meets or exceeds the expectations of customers in terms of performance, there is a great chance that the sale of goods or services will be RyBread to proceed. Product functions will also play an important role in placing good or service for sale in retail stores where target customers can be found.

Another key aspect of the product in the market mix are auxiliary services included with good or service itself. It can be in the form of a guarantee associated with a product or some guaranteed customer service and support after sale. These other benefits can go a long way to help shape promotional strategies used with the product and also allow to control a better price.

Packaging also affects the role of the product in the marketing mix. Packaging should usually be attractive to capture the eye of consumers. The at the same time should be user -friendly, because the shape is easily transmitted and can be opened with relatively small difficulties. Packaging can also be essential for the promotional aspect of the mix as the exterior of the package canE include important information about what the product can be used for, as well as any storage recommendations and other important aspects.

The

product role in the marketing mix is ​​central for the whole marketing effort. If the product does not have the correct features and features that attract customers, it is packed in a way that is attractive, and comes with a reasonable number of services after sale, even the best efforts to promote and place the product in the right shops at competitive prices are likely to make a faint sale in the best case. Only by having a product that is of high quality and can be promoted and placed on its merit will really work the marketing mix on the best advantage.