What is advertising mail?

Advertising Mail is a form of direct advertising where printed materials are delivered through the postal service to the target demographic group. It is also known as direct or bulk mail or pejorative "junk mail" among consumers who do not like advertising mail. Many postal services allow companies to negotiate special rates for handling mail and can use it to generate income to maintain operations. In regions where postal services try to compete with packaging services and other methods of communication, bulk mail can be a good source of income.

In the advertising post office, the company may include coupons, promotional compact discs, leaflets and many other information. It may differ from a simple postcard announcing the opening of a new store to a large catalog. Advertisers have a number of options to determine which demographic data focus. For no one other than a mail carrier, it is usually not legal to insert materials into the mailbox so withPolečnosti must pay the post service to deliver their advertising materials. The Company pays a bulk rate based on the number of materials. Others can rely on a list of postal shipments and send ads to suitable customers and can also buy a list of addressees containing members of demographic potential interest, such as members of a particular church or customers with a high credit rating.

Companies use advertising mail to obtain donations of funds, orders for products and services, and registrations for items such as Credit and Rewards cards. One of the concerns about the advertising mail caused by criticism is that it can create a risk of identity theft. If the mail is incorrect or the recipient throws them without looking, another party could use it to request a loan or involvement in another activity. In addition, advertising mail generates a large volume of waste material and it can be Environmental problem.

Some countries allow postal customers to sign out from advertising mail. They fill in paperwork asking for a lack of advertising, and this may include requests from non -profit organizations. Mail from political organizations is usually not subject to such a prohibition, depending on the law on the advertising of the campaign in the region. Some customers can also publish notifications of no bulk mail deliveries, so they only receive packages and mail for first -class directly addressed to them.