What is the editorial calendar?
Editorial calendar is a plan of upcoming feature story topics for magazine or newspapers. Editorial calendars are mainly made for advertising. For example, if the feature story is used for products relevant to products of certain advertisers, the company is more likely to want to place advertising in the publication because readers will be interested in this topic. For example, a depth report on adolescent pregnancy can help sell advertising space for domestic studies of schools and children's product companies. The use of the editorial calendar to plan stories also allows you to publish the publishing time a press release of the upcoming story to attract possible new readers.
A press release is a news story that also promotes society by bringing publicity. The media cover the story in printed or broadcasting media if journalists and editors consider it sufficiently news for their readers. IMPORTANT TIP like pregnancy of adolescentsthat will be reported in detail, can guarantee the Rameds a press release of the upcoming story in the newspaper or magazine. Not every item in the editorial calendar will be acceptable as a press release.
The main use of the editorial planning calendars is the function of sales of advertising. Magazines and newspapers are doing sales of advertising and constantly need to attract advertisers to buy advertising space in their publication. Advertisers cannot simply spend their advertising dollars randomly, but must get their promotional reports to a specific target audience that is interested in their types of products and services. Readers of certain publications are considered to be qualified sales potential customers because they usually correspond to demography or personal statistics of the target market such as age, gender and income. The topic of the editorial calendar must attract target readers and advertisers of the publication.
other ZPAction, a Jacket calendar is used to determine the instructions for submitting for the writer. Most publications include instructions for writers applying for articles on topics they have set in their editorial planning calendar. The editors instruct the writers who are interested in working on an article where the publications first inquire or send a completed manuscript to publish.
How far is the editorial planning calendar depends on each particular publication. It is often at least a few months, as advertising departments will need time to sell advertising space and editorial staff will have to choose the best writer for a feature story and also create a sufficient writing date. The time of the year is also a factor in preparing problems with a magazine or a special newspaper. For example, the camp function, which will be manufactured and distributed in the spring issue, is likely to be launched as a project in the previous autumn or winter.