What is a misleading ad?
Deceptive advertising, sometimes referred to as false advertising, is the practice of claiming or statement in commercial advertising that is false, very exaggerated or unsupportable by an advertised product or service. While false advertising may indicate that something has been done accidentally, misleading advertising is usually reserved for advertising that is deliberately false or incorrect. This may include print advertising, television and radio ads, offers made via the Internet and almost any other type of advertising.
Although not always illegal, misleading advertising can often move the boundaries of moral or ethical behavior. Advertising is a practice, an art form of the same parts and a sales playground that sets out on a new or existing product in an effort to make this product attractive and desirable for consumers. Customers and consumers often consider ethical responsibility for advertising as honesty, and when people feel advertising or lied directly, the answer can be strongly negative.
During the massive popularization of printing and television advertising in the 20th century, there was little regulation and legislation on what could be said in advertising. Deceptive advertising could be used to claim a product that has been false or unfounded. These types of ads can be seen in products such as tobacco, and cigarette companies claim that smoking could help people with asthma. Today, advertisers and manufacturers are obliged to stay honest in advertising, and although the truth can sometimes be stretched, it is at least more accurate.
One particularly popular and aggravating form of relatively deceptive advertising is the procedure known as the bait and switch. This practice usually takes the form of advertising advertising at a significantly reduced price, but only storage of a very small supply, perhaps only one, this product. When customers come in search of an advertised product, bait, they are told that they are alreadySold out and then offers them a different and more expensive similar product, a switch. This behavior was particularly common as practice during the main holiday and weekend sales, where consumers would look for the best offers in advance and went to the store specifically for one advertised item.
In an effort to fight this practice and restoring good faith with customers, many stores now contain comments on advertising on certain products at a certain price that shows the minimum number of business. Although this number can still be low, at least it ensures that customers will have a fair chance and are aware of lack and availability. With the advent of the Internet and greater freedom of information between consumers, manufacturers advertisers had to reduce deceptive advertising to avoid angry online communities.