What Is Deceptive Advertising?

Deceptive advertising refers to advertisements in which an advertiser, an advertising production unit, or a person has a subjective intention to deceive consumers, and at the same time, the content of the advertisement is not consistent with the facts.

Deceptive advertising

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Deceptive advertising refers to advertisements in which an advertiser or an advertising production unit or person has a subjective intention to deceive consumers, and at the same time, the content of the advertisement is also inconsistent with the facts.

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Judging such advertisements depends on whether two conditions are met at the same time, namely: ^[1]

Such advertisements can be divided into two categories: ^[1]

One is deceptive advertising that is directly displayed on the product itself;

The other is false advertising of products and services.

The first type of deceptive advertising directly provides deceptive information on the quality, composition, and function of the product to deceive consumers. For example, the OK mirror, which has been complained recently, is a typical case of serious violations of consumer rights and interests by deceptive advertising. The "OK Mirror" advertisement distributed in large numbers in hospitals said that this is a new technology for correcting myopia introduced from the United States. The efficiency is 100%, which can restore the natural vision of myopia below 600 degrees, and consolidate and stabilize after 3 months ", and declares" complete farewell to myopia ". The advertisement is full of mythical slogans, which is enough to attract consumers who are troubled by myopia , Especially the students' enthusiasm for the consumption of OK mirrors. However, after trials, many students developed symptoms of corneal ulcers and severely affected their eyesight, so they complained to the Consumers' Association. Such clear deceptive advertisements should not only be clearly defined in law, but also be provided with strict punishment standards so that consumers can use legal weapons to defend their rights more effectively.

As for the second type of deceptive advertisements, they often make a fuss about after-sales services and counter-sale of goods, and provide consumers with unrealizable guarantees. The most common types of advertisements in this category are the so-called rich information, or warranty points, service networks, and so on. Regarding deceptive advertisements, whether their false information is about product composition, quality, or after-sales service, it is relatively easy to determine that they are illegal advertisements because their falseness is actively searchable.