What Is Direct Mail Copywriting?

E-mail Advertising refers to the form of online advertising that sends advertisements to users' e-mail boxes via the Internet. It is highly targeted, widely spread, and informative.

Email Advertising

Email ads can be sent directly, but sometimes also via piggy-back: for example, electronic publications subscribed to by users, newsletters, and

E-mail advertisements are highly targeted and inexpensive, and the content of the advertisements is unlimited. Its highly targeted feature allows companies to send specific advertisements to specific users or a specific user group, which is beyond the reach of other online advertising methods. Email is the Internet tool most commonly used by netizens. About 30% of Internet users browse the Internet every day, but more than 70% of them use email daily.

Correct

Email advertisements are generally in text format or html format. The text format is usually used, that is, a piece of advertising text is placed in the middle of a newsletter or a permitted email. A URL can also be set to link to the advertiser's homepage or a specific page that provides products or services. E-mail ads in html format can be inserted into pictures, which is no different from banner ads on web pages, but because many e-mail systems are incompatible, not everyone can see them in full , So keep email ads as simple as possible, and email ads in text format have the best compatibility.

E-mail styles vary widely, and the content is rich and diverse. However, under the numerous and complicated information appearances, each e-mail has 5 key elements, which are: creating brand effects, adding intelligent control in design, inspiring purchases, Establish transactional service information and increase viral marketing elements.

Email design creative requirements: 1. Word limit subject field cannot exceed 50 characters. 2. Test using A / B taxonomy test. 3. Add personal information. 4. Add urgent words. 5. Transactional themes. 6. Make users feel special. 7. Increase attention and add the company's brand name in the subject line. 8. Be honest, be truthful and concise. 9. Make reasonable use of holiday promotions.

1. Business's Wrong View of Email Advertising

Many companies overlook the correct method of email advertising, or look too simple. This can be seen from the common email advertising methods of many companies. They often collect their own email addresses or purchase email addresses from third parties, and send a large number of unauthorized email advertisements; they repeatedly send a lot of promotional information to registered users of their websites, and there is no clear unsubscribe method. In fact, more of them are collected by themselves, this is completely free of charge, and this is what companies like most.

2. The spread and trouble of spam

E-mail advertising in the true sense is based on the user s prior permission, that is, the e-mail advertising information that the user agrees to receive is not spam. However, a large number of spam emails flooding the Internet have seriously harmed the reputation of e-mail advertising and consumers With regard to the attitude towards e-mail advertising, everyone's doubts and dislikes about e-mail advertising are also increasing. The results of the tenth CNNIC survey showed that on average, netizens received 6.5 e-mails (excluding spam) and 6.9 spam e-mails per week. Netizens receive more spam emails each week than non-spam emails. This has caused netizens to a certain extent, and has also caused netizens to lose confidence in email advertising. This will undoubtedly greatly affect the development of email advertising . Zhejiang Mobile Mall actually sends out spam, which not only affects its own brand image, but also affects the development of the entire email advertisement.

3. Enterprises have not formed the concept of advertising by email

Especially paid email ads, they feel that this thing can be sent by themselves, why bother to pay someone else to do it? In fact, professional email advertisers have a professional operation team and professional sending and tracking technology and methods, which will achieve better results. Changing ideas requires a process and a long way to go

4. Evaluating the effectiveness of email advertising is difficult

A survey by e-Dialog in the United States shows that 50% of the respondents who use email advertising do not know the effectiveness of the advertisement, and even 51.8% believe that they cannot make any report on the performance of the email advertising campaign. The promises of advertising providers are more potential than real. This difficulty lies in what exactly is used to measure the effectiveness of email advertising, and is it the click-through rate? Or email read rate and recovery rate? Or is it sales? This cannot reach the same point in enterprises and advertising service providers. The click-through rate is definitely unscientific, and there is a lot of moisture here. Therefore, how to more scientifically measure the effect of email advertisements is an urgent problem before many online advertising companies and advertising researchers.

5. The professional email advertising service market is not perfect

This is also a problem in the development of email advertising.