What Is Media Concentration?

"Media" is also called "media", which is a typical foreign language, namely English Media. The media is Media free translation, and the media is transliteration of Media. In the application, the two words are basically universal without distinction. It means: "intermediate", "means" or "tools".

Advertising Media Strategy

Chapter 1 Introduction

Section 1 Advertising and Advertising Operation

First, the concept of advertising

Second, the elements of advertising

Advertising and publicity

Section 2 Advertising Media

First, the definition of advertising media

Classification of advertising media

The role of advertising media

Four concepts about advertising media

Section III Advertising Strategy

I. Advertising Product Strategy

Second, the advertising market strategy

Third, the advertising media strategy

Fourth, advertising implementation strategy

Chapter II Media Strategies for Newspapers and Magazines

Section 1 Overview of Newspaper Media

Classification and characteristics of newspapers

Advantages of newspaper advertising

Disadvantages of newspaper advertising

Section 2 Newspaper Advertising Media

I. Media Features of Newspaper Advertising

Choose the right newspaper to advertise

Section 3 Newspaper Advertising Media Strategy

I. Time Strategy

Layout strategy

Third, the production strategy

Section 4 Magazine Media Overview

First, the classification of magazines

Second, the characteristics of the magazine

Section 5 Magazine Advertising Media

First, the advantages of magazine advertising media

Limitations of magazine advertising media

Production of magazine advertisements

Fourth, the magazine advertising form

Section 6 Magazine Advertising Media Strategy

I. Time Strategy

Second, the new innovation strategy

3. "News" advertising strategies

Chapter III Advertising Media Strategies for Radio and TV Stations

Section I Overview of Broadcasting Media

Section 2 Broadcast Advertising Media Features

Section 3 Broadcast Advertising Media Strategy

Section 4 TV Media Overview

Section 5 TV Advertising Media Features

Section 6 TV Advertising Media Strategy

Chapter 4 Internet Advertising Media Strategy

Section I Network Media Overview

Category and Characteristics of Online Media Advertising

The third section of the production of online advertising

Section 4 Online Advertising Media Strategy

Section 5 Development Trend of Online Advertising

Chapter 5 Other Advertising Media Strategies

Section 1 Outdoor Advertising Media Strategy

Section 2 Mobile Advertising Media Strategy

Section III Marketing Media Strategy

Section 4 DM Advertising and Other Advertising Media Strategies

Chapter 6 Advertising Media Strategies in Integrated Communication

Section 1 Integrated Communication and Marketing

Section II Principles of Advertising Media Integration

Section III Advertising Media Integration Strategy

main reference

postscript