What is an outdoor ad?

Outdoor advertising includes different types of promotional displays, from highway billboards to transit posters and the location of the arena, all aimed at communicating the public report. The message could be to buy a product, take a trip, vote for a politician or put on charity. It can even be a public service announcement. According to Outdoor Asvertising Association of America, Inc. (OAAA) businesses spent $ 5.8 billion on outdoor displays in 2004, which is expected to increase again in 2005. Tens of millions of Americans commute every day with some estimates covering over three trillion a year. Strategically placed advertising guarantees a substantial exposure for very little investment, quite said. It does it very cost -effective.

There are many types of outdoor advertising options. Restaurants and hotels commonly use motorway billboards to direct customers to relax or bite. The automotive and travel sectors represent a very large percentage of Bill returnsBoards. Bus benches often contain ads for local businesses, while bus shelters can display the main promotion of the film. Drink companies that commonly use sports events and arenas, including taxicabs, buses, railways, metro and wall wall paintings offer other forms of promotion.

OAAA divides outdoor places into four main categories: Billboard revenue was more than half of the advertising cake in 2004, Transit System or mobile advertising and advertising for public furniture and alternative advertising BRCHOVS last percentage points.

Although it may seem that outdoor advertising is for big players, small local businesses represent most of the advertisers. Rates vary by advertising type, greatosti, location and duration.