What is Outdoor Advertising?

Outdoor advertising is neon lights, billboards, posters, etc. that are set up on the exterior of buildings or outdoor public places such as streets and squares. Outdoor advertising is aimed at all the public, so it is more difficult to choose specific target audiences, but outdoor advertising can display the corporate image and brand in a fixed place for a long period of time, so it is effective for improving the visibility of the company and the brand. ^[1]

Outdoor Advertising

(advertisement form)

Outdoor advertising production was produced in the late 1990s and developed in the past two years. Nowadays, many advertising companies pay more and more attention to the realization of outdoor advertising ideas and design effects. All walks of life are eager to quickly enhance corporate image and disseminate business information. Governments at all levels also hope to establish urban image and beautify the city through outdoor advertising. These have provided huge market opportunities for outdoor advertising production, and therefore put forward higher requirements.

In the modern society with rapid development of science and technology, outdoor advertising also references many new materials, new technologies, and new equipment, and has become a kind of art that beautifies the city, which is one of the signs of the degree of urban economic development. Top-notch advertising ideas, excellent geography, and oversized ad sizes are considered the keys to the success of classic outdoor advertising, but even so, due to the lack of interaction, there are not a few who turn a blind eye. In order to keep the audience's fleeting attention, advertisers need to be fun, creative, and even a little extreme.

Roadside billboards, advertisement posters in buses and subways, and advertisements in airport terminals. Such bland advertising forms are often regarded as a symbol of the old and dying advertising industry, but there are also people who break the game.

The installation of outdoor advertising facilities shall meet the requirements of urban planning, be compatible with urban regional planning functions, and be reasonably arranged and standardized. Outdoor advertising facilities should be firm, safe, and coordinate with the surrounding environment, meeting the requirements of beautifying the city.

Under any of the following circumstances, outdoor advertising facilities shall not be set up:

(1) using traffic safety facilities and traffic signs;

(2) affecting the use of municipal public facilities, traffic safety facilities, and traffic signs;

(3) Obstructing production or people's lives and damaging the appearance of the city or the image of the building;

(4) using street trees or destroying green space;

(5) It is set up in the building control zone of state organs, cultural relics protection units, excellent modern buildings and places of interest;

(6) It is installed in an area or on a carrier where the municipal people's government prohibits outdoor advertising. ^[2]