What Is Strategic Management?

Strategic management refers to the decision-making and management art of an enterprise or organization's overall, long-term development direction, goals, tasks, and policies, as well as resource allocation in a certain period.

Strategic management

(Management Terminology)

Strategic management includes a series of judgments made by the company on uncertain factors when completing specific goals. The company formulates strategies based on environmental inspection activities.

Strategic management is an uncertain process because companies have different understandings of the difference between danger and opportunity.

Strategic management refers to the establishment of a company's mission and setting the company's

Early speech

The choice of strategy allows our company to more accurately identify who their customers are, what they can and cannot do, so the core of strategic management can be said to prevent "

Interest, corporate organization and leadership innovation are the three elements of strategic management innovation.

The Strategic Management Process includes three stages: strategy formulation, tactical application (strategic implementation), and strategic evaluation.

Strategy formulation including identifying corporate missions, analyzing external opportunities and threats and internal strengths and weaknesses, establishing long-term goals, developing alternative strategies, and selecting specific implementation strategies The main issues to be decided in the strategy development process are: what kind of enterprise enters

In enterprise management, strategic management refers to the setting of strategic goals of an enterprise according to the external environment and internal conditions of the organization, planning to ensure the correct implementation of the goals, and relying on the internal capabilities of the company to implement such planning and decision-making. The following "Boss" magazine briefly introduces the precautions for implementing strategic management in enterprises:

1. Valuing and updating strategy

Because strategic management is not only planning "where are we going", but also planning how to eliminate obsolete and obsolete things, and taking "whether the plan continues to be effective" as a guide to attach importance to the evaluation and update of strategy, which enables business managers to continuously Starting from a new starting point, we will continuously explore the external environment and corporate strategy, and increase our awareness of innovation.

2. Attach importance to the study of business environment

Because strategic management incorporates the growth and development of an enterprise into a changing environment, management must base its decisions on future environmental changes, which makes corporate managers attach importance to the study of the operating environment and correctly determine the company's Development direction, choose the company's appropriate business field or product-market field, so as to better grasp the opportunities provided by the external environment, enhance the adaptability of business operations to the external environment, so that the two achieve the best combination.

3. Pay attention to the implementation of strategy

Because strategic management does not just stay on strategic analysis and strategy formulation, but considers the implementation of strategy as part of its management, which enables the company's strategy to continuously evaluate and modify the strategy according to changes in the environment in daily production and operation activities. To continuously improve the corporate strategy, but also to continuously improve the strategic management itself. This recurring process highlights the guiding role of strategy in business management practices.

4. Daily operation and plan control

Because strategic management puts the planned strategy into practice, and the implementation of the strategy is combined with the daily business plan control, it can mobilize the enthusiasm of enterprise management personnel at all levels to participate in strategic management, which is beneficial to make full use of various Resources and improve synergies.