What is transaction marketing?

Transaction marketing is one of many marketing strategies that focus on maximizing sales volume and income. This strategy places great emphasis on increasing sales by concentration on individual transactions. Unlike the marketing of the relationship, transaction marketing does not try to build long -term relationships with customers, but rather supports high short -term sales. Creating and setting products includes the development of a useful product that will be awarded according to consumer preferences while still generating significant revenues. The location focuses on the effective distribution of the product at various places that are estimated to be successful, and promotions include the advertising and production of the product for consumer.Panies, are the main draw for consumers. On the other hand, marketing of the relationship focuses more on the image of the brand and developing long -term relationships with customers. While many companies create complex marketing strategies that include both forms, some companies find one as EFEKmore tive than the other.

Some of the main advantages of transaction marketing include relatively fast revenue jumps for small initial investments. Since this style of marketing does not focus on the image of the brand or obtaining long -term customers, it can allow companies to save a lot on widely promoted long -term marketing campaigns. It also focuses only on the promotion of the product itself, rather than a company in conjunction with the product, which allows them to save them at a time when advertising is not needed to sell a particular product. The advantage for more time is also for those who use this Trhg tactics because they do not have to spend time by maintaining relationships with consumers. Instead, they can concentrate more energy in the short -term horizon in finding and gaining customers and increase sales.

The main disadvantages of transaction marketing include lack of brand recognition and deficiency withLocal customer bases. Since companies using this strategy are giving up one marketing, they will not be able to adapt to their customers a shopping experience and will again sacrifice the potential for returning visitors. The lack of long -term marketing campaigns also means that the brand recognition will be reduced, as well as the ability to build a solid reputation. Companies will have to constantly strive for more transactions and new customers than to rely on a relatively stable base of customers' return.