What Is the Retail Marketing Mix?

The combination of retail elements is also called retail marketing combination, which refers to the combination of various marketing elements that retailers use to meet customer needs and influence their purchasing decisions.

Retail elements portfolio

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The combination of retail elements is also called the retail marketing mix.

Various elements of the retail element mix include goods, prices, services, advertising and promotions, store design and

3. Customer service. What services are provided (cost and performance)? How is the service provided (service instability)?

4. Advertising and promotion. The choice of advertising media; the timing of advertising; the advertising budget; the choice of promotional methods (product demonstrations, shopping rewards, product coupons, games and raffles).

5. Store design and merchandise display. Store design includes exterior and interior design; the purpose of product display is to stimulate consumers' purchasing desires (understand the characteristics of products through "seeing, hearing, smelling, tasting, and touching").

6. Sales. Customer reception and communication technology; establish and maintain good customer relationships.

7. Site selection. Store location is an important factor in forming differentiated and even monopoly operations. Store address is the least variable retail element.