What Does a Community Association Manager Do?

Community operation manager, some people call it "Trader" and some call it "Miscellaneous". Operational work also contains knowledge, which involves knowledge in many fields and will stimulate the potential of individuals in many aspects.

Community Operations Manager

Right!

Community operation manager, some people call it "Trader" and some call it "Miscellaneous". Operational work also contains knowledge, which involves knowledge in many fields and will stimulate the potential of individuals in many aspects.

Chinese name

Community Operations Manager

Foreign name

Community Operations Manager

Nickname

Trader

Features

Knowledge in many fields

Content

Content operation, user communication, event planning

Web2.0 community dependency

The user is the root of the community, and the operator is the bridge between the community team and the user, and the medium of information transmission. Whether in the product development stage or the operation stage after the official launch, the operator must communicate with the user for a long time to collect the user. Feedback to help improve the product; the operators must be the ones who know the users the most and also the heavy users in the community. Objectively speaking, the operation is the voice of the product team. After filtering a large number of user feedback, the most valuable part is provided to the product. / Development team to avoid building cars behind closed doors. Related Articles "Contents of Website Operations Manager (Director)"

The "activities" mentioned here include online and offline activities. It is a trend for communities to "land" as an Internet platform. Almost all community forums have launched activities to organize netizens to interact offline. The planning, organization, and implementation of "offline activities" should be led by the operating staff, with the participation of other team members. The "online activities" mentioned here are similar to the content operations in the first point, that is, to capture the hot spots that users are most concerned about in the community, to plan special topics or interactive content, and to increase community activity and stickiness.

Promotion generally belongs to the scope of responsibility of the operating staff. Even if it is not personally experienced, it is also responsible for the entire promotion process: write the promotion plan, lead the promotion team (or individuals) to implement, track the promotion effect, modify and improve the promotion plan, and finally reach the target , Write a promotion summary.

"Product design" means that the operator needs to extract a valuable part of the user's many feedbacks and turn it into a product suggestion for the product manager. In other words, operations and products should be closely linked and communicated. Operations have the responsibility of assisting product managers in planning products, such as providing new features or adjusting existing features as required, such as participating in product internal tests. All product-related tasks of the operations staff are classified here.