What Does a Market Research Executive Do?

As the so-called confidant knows one another, wins one after another. The market research manager obtains comprehensive and accurate market information and analysis conclusions through surveys, statistical analysis and other methods, and provides strong support for enterprise management decisions. Specifically, they are responsible for formulating research plans or determining the plans provided by the research companies, formulating market research plans, organizing market research projects, organizing macro environment and industry status surveys, conducting research and monitoring on the company's internal marketing environment, consumers and users Survey process and quality of data and information to ensure that survey work meets company requirements.

Market Research Manager

Right!

As the so-called confidant knows one another, wins one after another. Market research

Market research manager refers to the person in charge of market research work in an enterprise. It formulates market research goals and plans according to the company's business goals, organizes market research work, organizes and analyzes the research results, and provides a basis for leadership decisions.

1. Familiar with industry conditions and market dynamics, familiar with the needs of competitors and consumers;

2.Familiar with market research process and related methods;

3.Have keen market insight and analysis ability;

4.Have good leadership management ability;

5.Have good planning ability and copywriting level;

6. Work hard and have a team spirit.

1. Formulate the market research plan of the enterprise according to the business development goals of the enterprise, and organize personnel to plan the market research project; ^[1]

Affiliated department: Marketing Department;

Direct superior of market research manager: marketing director;

Directly below: market research director.

Have more than 5 years of market research work experience and more than 3 years of market research management work experience.

Familiar with market research process and market research methods, proficient in using market research tools.

Not only market research, but also accumulated experience in product research and development, sales and other aspects of the enterprise, but also need to have management capabilities to continuously improve their level of leadership and management.

Bachelor degree or above in marketing related major.

Salary: The annual salary of market research managers is generally between 100,000 and 300,000. The income of first-tier cities and foreign enterprises is relatively high, and the income of second- and third-tier cities, private and private enterprises is relatively low.

Benefits: Statutory.

Have more than 5 years of market research work experience and more than 3 years of market research management work experience.

1.Bachelor degree or above in marketing related major;

2. Have more than 5 years of market research work experience and more than 3 years of market research management work experience;

3. Familiar with market research process and market research methods, proficient in using market research tools;

4.Familiar with market trends, competitors and consumer needs;

5.Has keen market insight and market analysis capabilities;

6.Have good plan execution ability;

7.Have good communication and coordination ability and interpersonal relationship processing ability;

8. Have a team spirit.

90% of the world's top 500 companies have established information analysis departments. Among them, approximately 17% of Microsoft, approximately 5% of Coca-Cola, and approximately 11% of Motorola's profit sources can be attributed to market research and analysis. In contrast, China's enterprises, especially state-owned enterprises, have not paid enough attention to market investigation and analysis. There is a huge space for market demand among the differences, and market investigation and analysis talents have a bright future.