What is the press assistant doing?
The duties of the press assistant depend mainly on the context of employment. If the press publication advertises the position of the print assistant, it is literally a position that helps manage printing machines that print publications by replacing consumables and monitoring the machine's operation. However, the more general context of the work is in the field of communication. The profitable and non -profit organizations hire a press assistant to provide support to the communication department and serve as a complement to the Communications Director, Public Relations Manager or press secretaries.
The print assistant is usually required to provide administrative support to the communication department or to act as a support staff for communication manager. This work requires writing, speaking and organizational skills. It may also require a level of familiarity with computers, internet applications and general office management. It is often involved in the implementation of social media Organization and must be familiar with the latest trends in this ObAsti communication.
A daily press assistant may be required to design press releases and official statements. It will probably have to develop and maintain a list of print contacts. Assistants may be allowed to develop stories and leave them to others in the department. During special events and actions established specifically for the media, the assistant acts as a coordinator of the events of media components, will make phone calls to ensure media, prepare media trains and provide support as needed. In some cases, he will have to manage components of social media efforts, contribute to blogs or network management.
Internally, the press assistant is often assigned research tasks that help the company remain updated to any mention of its staff, business practices, products or service in the media. Assistant could be required to contribute to iNome documents and participated in training for the education of employees on the right media label. It will probably be a print assistant to participate in the internal communication protocol and develop a copy for marketing materials, newsletters and websites.
In the political arena, a press assistant can be hired to work with a press secretary on campaigns and as part of permanent employees in offices established entities. In this context, the assistants are working on creating a public message of a politician and helping to manage information that is released into the press. Obligations of this type of assistant tend to focus more on media management rather than general communication. Work can also be stressful because political information is often sensitive and time -critical.