What Does an Extension Educator Do?

The marketing commissioner refers to the marketing personnel who assist the marketing manager in planning and formulating various promotion activity plans according to market needs, and are responsible for the overall implementation of the promotion activities and the evaluation of the effect of the activities.

Marketing Specialist

After the distributor obtains the exclusive regional sales right, it mainly works around two issues like the manufacturer:

(1) How to put products in front of consumers.

(2) How to put products into consumers' hearts.

The essence of the first problem is the construction of sales channels (channels), with the goal of establishing a lower-level distribution network, improving terminal coverage, and facilitating consumer purchases, and effectively managing and maintaining channels and terminals to ensure channels ( Access). The second problem is for distributors to adopt effective promotional methods, such as advertising, business promotion, personnel sales, public relations, services and other means, to guide consumers to buy our products, or when consumers face multiple products When choosing, let consumers choose our products. This is a systematic work, in which the participation of manufacturers is inseparable, and requires good cooperation and planning between manufacturers.

Each product has its marketing life cycle. Generally, we divide it into the introduction period, rising period, growth period, mature period, and decline period. The marketing characteristics are different in different periods, and the emphasis of marketing work is also different. On the whole, water purifiers are still in the introduction stage for most cities in China, and people have a potentially large demand. The marketing feature of the introduction stage is that the product has not been generally recognized and accepted by consumers, so informing consumers of the product's functions and benefits is the focus of advertising in the initial stage of the product's entry into the market. In some big cities, water purifiers may be in a rising period, and the marketing characteristics of this period are different from the marketing priorities that should be considered. In short, the local market conditions are different, and dealers should combine reality with local conditions, and on the basis of sufficient market research, work with manufacturers to discuss the development of effective

The so-called popular point of market promotion is:

First, you must know where your market is?

What's in this market?

3. What things can you control?

4. What are things you cannot control?

5. What things can you add to this market?

6. When you understand the above five questions, you must defend this market and let your sales department quickly digest the market profit generation point.

This is the so-called marketing promotion, also called market resource control

In order to make the product more popular with customers, the staff responsible for marketing efforts can be described as racking their brains. A well-selling product, no less than a group of excellent marketing personnel. How to successfully become a marketing professional

In addition to your resume, how would you judge whether the candidate is suitable during the interview?

During the interview, I will pay attention to whether the candidate is amiable, pleasant and cheerful, and whether it is comfortable when answering the question, because there are many people to be contacted by marketing staff, including company colleagues, different manufacturers Business, suppliers and customers, so communication and expression skills, as well as personal character are important. In order to test whether the applicant's language ability can cope with the daily communication of documents, they must pass a written test, which includes translation and expressing opinions on a topic. Candidates are required to express their key points in answering the questions.

In addition, creativity is also important for marketing, because when launching a new product or event, it is also necessary for the marketing director to have a sense of market and creatively conceive a publicity method. Candidates can provide some successful examples for the interviewer's reference through past experience. We will also ask questions about current popular products and promotional methods / trends to understand their perceptions and views on the industry.

What can be improved for those who have not been successfully recruited?

Some candidates are not prepared well before the interview. They may use the method of "fisherman spreading nets" when posting letters, so they fail to understand the requirements and duties of individual positions in depth. Personal strengths make it difficult to impress interviewers. In addition, it is also important to understand the background information of the applicant company. For example, the application of marketing positions for general retail and direct sales companies is very different in terms of work methods. If you can understand and prepare before the interview, the confidence in the response Significantly increase and performance will be better.

To increase employment opportunities, punctuality is important. Also, take the initiative to make the interviewer feel your sincerity in the job. The preparation mentioned above is one of them. In addition, you can also mention how your strengths or unique skills can be matched with the job or company you are applying for. When asked about personal weaknesses, some shortcomings that do not affect the job application, or remedies that have been implemented, such as taking courses, etc., can leave a good impression on interviewers.

(1) Responsible for market research related to marketing promotion;

(2) Responsible for marketing statistical analysis, collection of promotion work results and file management;

(3) Participate in the preparation of client meetings, and be responsible for the promotion and daily work of client meetings;

(4) Implementation of advertisements, news, events and various productions, daily update and maintenance of websites and corresponding text work;

(5) Participate in research on marketing strategies such as product, price, promotion, and sales;

(6) Establish, maintain and expand promotional resources such as media, advertising companies, production companies;

(7) Participate in the formulation of project packaging, media advertising, events, news, public relations and other promotion plans;

(8) Participate in the research of agency project promotion work mode and technical standards.

Job Requirements:

(1) Possess team spirit and cooperation consciousness, strong enterprising spirit and high standard consciousness, good learning ability, communication ability, organizational coordination ability and social activity ability;

(2) Rich knowledge in marketing planning and strong writing skills;

(3) More than one year of marketing planning work experience.