What is an ad manager?
Advertising is a person responsible for the company's promotional and advertising operations. The main purpose of her work is to keep the company customers to realize and consume existing products and services; It also informs them and excites new offers. Advertising is expected to maintain innovative and fresh to maintain current customers and attract new ones.
Successful advertising manager must have a good job relationship with the marketing director. They both generally support each other and contribute to the company's success by determining their target market and developing approaches and plans to increase the customer base. This may include long or frequent meetings to discuss strategies and budget assignment. Determination and work on common objectives requires mutual respect and assessment for the opinions and expertise of each manager. Advertising manager. He has the last word about the layout, design and copying for all print advertising. This may include direct mail, display ads and sales ads.If radio, television and internet advertising are used, they will also approve these ads.
The responsibility of the advertising manager in a small company varies completely. It may be obliged to exercise most or all jobs delegated to supporting staff in a larger company. This position may include writing copies and creating graphics along the general duties of administration.
In very large companies or corporations, the external advertising agency is sometimes closed to create advertising campaigns. The task of advertising manager in these cases is more interactive than in smaller places. It tells the agency to the company's goal and the needs of the company, and then monitors each step of the campaign to ensure that everybody is the same track and has the same vision.
The use of the agency may also include the integration of print, radio, television and internet advertising and include contracts with other media specialists. If they are usedy larger agencies may have advertising manager final approval. At least one company leader is more often involved in final decisions.
Advertising managers are often hired from the company after spending considerable time as the advertising account manager. This experience gives the manager the advantage that he thoroughly recognizes the philosophy and goals of the company and is familiar with the personalities and preferences of customers. On the contrary, hiring an advertising manager outside the company can provide a new perspective and increase the success and income of the company.
University education is highly desirable for advertising positions. Any title of liberal art is acceptable, as well as those who focus on Nan Business Administration. Larger corporations may require a master's degree. Both large and small companies often prefer certification in advertising, marketing or promotion.