What are subliminal stimuli?
subliminal stimuli refer to the unconscious perception of words or images that affect behavior without consciousness. The theory under subliminal stimuli creating an emotional reaction depends on the speed at which these hidden messages are built into other stimuli. Hundreds of research studies investigating the concept of unconscious perception and its effect on behavior did not provide evidence that this phenomenon exists.
People with certain neurological disorders and the effects of anesthesia can lead a decision based on subliminal stubs, scientists found. Patients suffering from a blind look, a disorder marked with brain damage that controls visual perception could be able to describe images that they claim to be invisible. Usually one of the four quadrants in the field of view is influenced by a blind look.
When patients listened to recordings under the effects of anesthesia through the headphone, later they were able to properly guess words heard, while UNCONSCIOUS when they got the first three letters. ThesePatients were more able to compose a word repeated during surgery than other words beginning with the same letters. Similar results occurred after testing patients suffering from prosopagnosia syndrome, a disorder that prevents the recognition of familiar faces. If they receive a selection between two options, these patients guessed the right name more often.
One of the most famous cases of subliminal stimuli emerged in 1957, when the market researcher James Vicary claimed that he was flickered during the film at the Theater at the Theater. These stimuli lasted 3/1 000. Seconds and were repeated every five seconds, urged people to buy popcorn and drank a certain Cola drink. The psychologist claimed that the sale of both products increased after subliminal stimuli.
The details of the study were not published and the claims did not support any independent evidence. Vicary later admitted that he was falsifying the study. OthersScientists have tried to duplicate a study with mixed results. In 1970, the British psychologist found that people could identify a number of words scattered by nonsensical words because the mind unconsciously perceived information.
During this same time it turned out that other claims were false. Researcher Wilson Bryan Key wrote books that claimed that the word sex was inserted into advertising and packaging of products that unconsciously stimulated sexual excitement and caused people to buy products. Other studies did not support the theory that words, objects, or images used as subliminal stimuli influenced customer behavior.
Some respected scientists say that self -help tapes with hidden subliminal messages are inefficient to treat bad habits or improve weight loss. These tapes remain popular with the most popular solutions to problems, because so many people believe in the power of subliminal stimuli. Some experts believe that hidden messages does not exist even on these tape recordings.