What Is Electronic Art?
Electronic art is a transformative art form produced by the harmonious integration of art and technology, especially with high technology. It is the artistic creation and behavior of artists using digital technology and other contemporary technologies after encountering high technology. It intercepts the characteristics of digital to create artistic image, and leads the people to interaction with artistic works through digital equipment.
Electronic art
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- Chinese name
- Electronic art
- Foreign name
- Ars Electronica, E-Art
- Electronic art is a transformative art form produced by the harmonious integration of art and technology, especially with high technology. It is the artistic creation and behavior of artists using digital technology and other contemporary technologies after encountering high technology. It intercepts the characteristics of digital to create artistic image, and leads the people to interaction with artistic works through digital equipment.
- The rise of electronic art is the most amazing change in the field of art in the 20th century. When the movie knocked on the door of art, people did not even realize that it would become the darling art darling of the 20th century. Subsequently, the emergence of radio and television arts made modern sound, light, and electrical technology step into the center of the academy. Distorts long-established traditional art. However, what is most shocking is the rapid development of computer technology since the 1960s and network technology since the 1980s. It has advanced into the field of human art with a lightning speed, and has since become the leader. No doubt, the emergence of computer art and network art will fundamentally change the pattern of the human art world.
- Introduction
- Electronic art is an element of the "core competition" in the world's creative field today. It has a close and profound internal relationship with the improvement of the competitiveness of modern cities, and is the front end of modern urban cultural undertakings and industrial development. Why does Shanghai need an electronic art festival? Because electronic art has an aspirational dream, which stimulates deep inner desires and brings Shanghai's creative energy and spiritual hope.
- The electronic art industry is considered to be one of the gold industries of the knowledge economy in the 21st century. It has broad market prospects. Taking the animation industry in the electronic art field as an example, according to statistics from relevant departments, the Chinese market has a capacity of at least 100 billion yuan. . More importantly, the characteristic of the electronic art industry is that it can both consume and create. This is a new state of life and industry. A Dutch scholar, Dr. Martin de Waal, found that the multi-level "long tail" theory of profits formed by the US digital industry represented by "DreamWorks" is the core issue of "sharing", that is, consumers and creators (or merchants) ). The "sharing" of the electronic art industry will change the simple operating model of solo marketing by several cultural elites, and change the old boundaries between business and culture, modernity and tradition, civilians and authority, economic development and a sustainable future.
- Under the influence of modern technology, electronic art has gradually lost the absolute criteria for audience classification. Electronic art works have become a part of the marketing system operation process, and even become a process of beautifying products or promoting packaging. In the eyes of cultural elites at the upper level of the pyramid, the cultural industrialization characteristic of electronic art, which is highly demanded for "sharing", may be a kind of degradation. However, it conforms to the mass communication culture that the public likes, on the one hand, it promotes the popularization of popular cultural knowledge, on the other hand, it actively promotes the industrialization of culture, and better meets the cultural needs of the masses, resulting in accelerated production, expansion and marketing of culture and continuous improvement Popular wisdom. Therefore, with the high-level development of electronic art, the pyramid that symbolizes the human ethnic society will also change. The bottom is shrinking, the mid-abdomen is expanding, and it may eventually become a rolling ball. Realized the fair, shared, and integrated electronic art concept, led the "interaction" of the public and works of art through digital equipment, made electronic art a popular art, and the broad recognition of "combination of technology and art" is no longer just A symbolic slogan.
- Electronic art is a transformative art form produced by the fusion of art and technology, especially high technology. It is the artistic creation and behavior of artists using digital technology and other contemporary technologies after encountering high technology. It intercepts the characteristics of digital to create artistic images, and uses digital equipment to enable audiences to interact with art works. In the age of the Internet, electronic art has become increasingly prominent. At present, the internationally renowned electronic art festivals include the Austrian Electronic Arts Festival, the German Transmedia Arts Festival, the Dutch Electronic Arts Festival, and the OFFF and Conflux Arts Festivals in New York.