What Is Online Marketing Research?
Online marketing is the product of the combination of corporate marketing practice with modern information and communication technology and computer network technology. It refers to the general name of various marketing activities carried out by enterprises based on electronic information technology and computer networks as media and means (ie, online marketing )
Online marketing
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- Chinese name
- Online marketing
- Foreign name
- online market
- Meaning
- Use electronic channels for marketing
- Features
- Across time and space, interactive, etc.
- Online marketing is the product of the combination of corporate marketing practice with modern information and communication technology and computer network technology. It refers to the general name of various marketing activities carried out by enterprises based on electronic information technology and computer networks as media and means (ie, online marketing )
- Online marketing is the use of electronic channels for marketing, and e-commerce is an online marketing. Marketers can conduct online marketing by creating an electronic site on the Internet; participate in discussions in forums, newsgroups, bulletin boards, message boards, and online communities; use email and the Internet to place ads.
- along with
- Looking at the Internet
- (1) All businesses are equal in size. Because the concepts of freedom and openness are the spirit of the network. The Internet is omnipresent, and it is even more direct and convenient than traditional supermarkets where everyone can freely choose between.
- Therefore, each merchant can have its own URL, and can post its own product information on the commercial website at any time with permission, and even establish a long-term relationship of mutual trust between the merchant and the user, and this The cost of everything is extremely low and does not take long.
- (2) The four major elements of marketing: product, price, channel, and service. In terms of products, merchants' products can fully absorb user requirements and views from the stages of positioning, design, and production, and user experience can be quickly reflected in product positioning, design, and production through the Internet.
- In terms of price. Online marketing has clear advantages. In terms of channels. It is mainly reflected in that it minimizes the distance between manufacturers and users. Service. Reflected in its user support response rate greatly improved and support time unlimited extension.
- (3) The effect of online marketing. All businesses have obtained equal rights to participate in competition. Is by far the most ideal way to sell meat. The effect is also optimal.
- All these advantages determine the weight of online marketing in the coming online age, and it will undoubtedly become a weapon that businesses in the online age must master to survive and develop.
- Changes in consumer perceptions are an important basis for universal acceptance of online marketing, and the convenience of shopping in some areas is not high; consumers are deprived of the pursuit of shopping; prices are still an important factor affecting purchases.
- Tip one: increase your lead database
- There are many people browsing the website and few people buying directly. Most of the websites let these people come quietly and go quietly, wasting a lot of potential customers. So Xiao Hei suggests that you must use a technique to make most of the users who log in to your website willing to leave contact information first. In this way, as long as you continue to develop database marketing strategies that are willing to be accepted by potential customers, they will gradually become your customers.
- Tip 2: Use customer evaluations to influence potential customer decisions
- Most people have a herd mentality, so when buying a product, other people s comments on the product will have a great impact on potential customers purchase decisions. Therefore, there must be more than six or seven reasonable evaluations of this product from various angles by customers.
- Tip # 3: Tips to Improve Repeated Purchases
- 1. Coupon strategy: After a customer orders successfully, be sure to give the customer one
- The main reasons are the following obstacles: low level of network development, low coverage, poor network infrastructure, few lines, slow speed, low security, but high user cost and expenditure; a secure and convenient network payment mechanism Lack, the constraints of consumers' traditional shopping concepts, and unmatched logistics networks.
- Although online marketing has reduced the competition gap between companies in the information virtual market, it has put forward higher requirements on the logistics level and capabilities of enterprises. In particular, the majority of small and medium-sized enterprises have poor logistics capabilities and low efficiency, and they are unable to deliver in real time to network users in kind, which has become a major factor hindering the development of their online marketing.
- Therefore, the development of online marketing, logistics first is the feasible way. In addition, enterprise information management and analysis capabilities are low, and there is a lack of knowledge of both network technology and marketing management.
- According to research data from iResearch, stimulated by macroeconomic growth, China's overall advertising market continued to grow rapidly in 2006, with TV, radio, newspapers, magazines, and advertising continuing to grow.
- Online marketing
- Online marketing