How Do I Conduct a SWOT Analysis of a School?

Elementary SWOT analysis refers to analysis involving only a small number of internal and external macro factors. For a shop with only one person, only the owner will do the SWOT analysis. For SMEs, the SWOT analysis team can be composed of all people who can participate in the opinion, while for large companies, think tanks are mainly composed of people related to new business and consultants or experts or market consultants in certain fields Let's do SWOT analysis.

Elementary SWOT analysis

For example, I want to open a vegetable selling point in front of my residential area. After thinking and investigating, I find the following facts:

Table II:

Own company competitors

Advantages have funds, have done this business, despite having funds, many people have never done this business

The disadvantage is only one person, lack of manpower may be more abundant

Opportunity community just opened, there are not a few to buy food, I live in the community, they live far away, high operating costs

Challenging more and more people may have to share the same competition they face

Through the preliminary perceptual analysis above, I have concluded that although I and other hawkers may face the same challenges, I have more advantages and opportunities than my opponents, so I decided to open a stall immediately, otherwise I will miss the opportunity . In this table, the items evaluated are neither detailed nor complete, and there is no measure of points. So this is a very basic and very basic SWOT analysis. Elementary SWOT analysis is mainly used for relatively simple and low-cost business development and investment decisions.

SWOT analysis was first proposed by Learned et al. In 1965 and is widely used in the field of strategic management. For internal analysis of an enterprise, from the initial simple check list to the presentation of concepts such as distinctive competence, value chain, and core competence, all can be regarded as the development of advantages and external to the enterprise. Analysis, in addition to PEST analysis, Porter

The following two common mistakes are easily made by novices during SWOT analysis. Sometimes such errors can seriously mislead the results of the analysis.

Before the overall goal is clear and consensus is reached, a SWOT analysis is performed. When the overall company or plan goals have not been confirmed, the SWOT team members may have their own ideas, leading to a scattered analysis of SWOT, and the final analysis results cannot be implemented because the most important goals may be three or five This, even the constant change, will cause the situation of the bull carriage. This phenomenon is caused not by the situation where the overall goal has not been raised; sometimes the goal may have been proposed, but everyone understands the situation only in their minds, without sharing and confirmation, which causes misunderstanding. Make SWOT analysis feasible

step

(1) What is the current strategy?

(2) Confirmation of changes in the external environment of the company (Porter Five Forces or PEST)

(3) Identify key capabilities and key constraints of the enterprise based on the enterprise resource mix

(4) Scoring and evaluation according to the general matrix or similar methods

All the identified advantages are divided into two groups, and the division is based on two principles: whether they are related to potential opportunities in the industry or to potential threats. In the same way, all the disadvantages are divided into two groups, one related to opportunities and the other related to threats.

Or use the SWOT analysis table to fill in the advantages and disadvantages just now according to opportunities and threats.

(5) Position the results on the SWOT analysis chart

(6) Strategic analysis

From the perspective of competition, the analysis of the choice of cost measures comes not only from the analysis and judgment of internal factors of the enterprise, but also from the analysis and judgment of the competition situation. The core idea of the cost-strong-weak-opportunity-threat (SWOT) analysis is to analyze the external environment and internal conditions of the company, to identify the opportunities available to the company and the risks it may face, The advantages and disadvantages of enterprises are combined to form different strategic measures for enterprise cost control.

The basic steps of SWOT analysis are

(1) Analyze the internal strengths and weaknesses of an enterprise both in terms of corporate goals and competitors. (2) Analysis of external opportunities and threats facing the enterprise may come from changes in external environmental factors that are not related to competition, or changes in the strength and factors of competitors, or both, but the key external opportunities and threats Should be confirmed. (3) Match external opportunities and threats with internal strengths and weaknesses of the enterprise to form feasible alternative strategies.

There are four different types of SWOT analysis: strength-opportunity (SO) combination, weakness-opportunity (WO) combination, strength-threat (ST) combination, and weakness-threat (WT) combination.

Advantage-Opportunity (SO) strategy is a strategy for developing the internal advantages of an enterprise and utilizing external opportunities. It is an ideal strategic model. This strategy can be adopted when a company has a specific advantage and the external environment provides a favorable opportunity to exploit this advantage. For example, external conditions such as good product market prospects, supplier expansion, and competitors' financial crises, coupled with inherent advantages such as increased market share of enterprises, can become favorable conditions for enterprises to acquire competitors and expand production scale.

Weakness-Opportunity (WO) strategy is a strategy that uses external opportunities to make up for internal weaknesses and enables companies to change their disadvantages and gain advantages. There are external opportunities, but because of some internal weaknesses that prevent them from taking advantage of them, steps can be taken to overcome them first. For example, if the weakness of an enterprise is insufficient supply of raw materials and insufficient production capacity, from the perspective of cost, the former will result in insufficient start-up, idle production capacity, and increase in unit cost, and overtime will result in some additional costs. Under the premise of a promising product market, companies can take advantage of opportunities such as supplier expansion, new technology and equipment price reductions, and competitors' financial crises to implement vertical integration strategies and restructure the enterprise value chain to ensure the supply of raw materials. At the same time, they can consider purchasing production lines To overcome the shortcomings of insufficient production capacity and equipment aging. By overcoming these weaknesses, companies may further take advantage of various external opportunities, reduce costs, obtain cost advantages, and ultimately win competitive advantages.

Advantage-Threat (ST) strategy refers to the use of enterprises' advantages to avoid or mitigate the impact of external threats. For example, competitors use new technologies to significantly reduce costs, which puts a lot of pressure on companies; at the same time, the supply of materials is tight, and prices may rise; consumers demand a substantial increase in product quality; companies also have to pay high environmental protection costs; Will cause the company's cost situation to deteriorate further, putting it in a very disadvantaged position in the competition, but if the company has sufficient cash, skilled workers and strong product development capabilities, these advantages can be used to develop new processes and simplify production The process improves raw material utilization, thereby reducing material consumption and production costs. In addition, the development of new technology products is also an optional strategy for enterprises. The development and application of new technologies, new materials and new processes are the most potential cost reduction measures. At the same time, it can improve product quality and avoid external threats.

Weakness-Threat (WT) strategy is a defensive technology designed to reduce internal weaknesses and avoid external environmental threats. When enterprises have internal and external problems, they often face a crisis of survival, and reducing costs may become the main measure to change their disadvantages. When the cost situation of the company deteriorates, the supply of raw materials is insufficient, the production capacity is insufficient, the economies of scale cannot be realized, and the equipment is aging, making it difficult for the company to make a big difference in terms of cost. Disadvantages, and avoid the threat of cost reasons.

SWOT analysis can be used to analyze the cost strategy of an enterprise. It can take advantage of the company, take advantage of opportunities to overcome weaknesses, avoid risks, and obtain or maintain cost advantages. The company's cost control strategy is based on the analysis of internal and external factors and the judgment of the competitive situation. If you want to fully understand the strengths, opportunities, weaknesses and risks of the enterprise that are facing or are about to face, the value chain analysis and benchmarking analysis should provide methods and ways for them.