What Are the Best Tips for Up-Selling Products?

The so-called best-selling products are those that have a good market and no backlog. Any product that is popular with consumers and sells well can be called a best-selling product. Many people understand best-selling products as new products. In fact, best-selling products have no direct relationship with old and new. It may be new or old products, and new products may be best-selling products, or they may be general or slow-moving products. , The two have overlapping parts, but cannot be equal.

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The so-called best-selling products are

(1) Select best-selling products based on various factors; ^[1]

1. Commodity display ^[1]

Statistical analysis and identification are based on the "majority of the few" derived from Pareto's law, that is, 20% of the sales of goods can achieve about 80% of the total sales, and the remaining 80% of the sales of goods Only realized about 20% of total sales.

The 20%: 80% relationship between the commodity variety percentage and the relative sales percentage is called the 20 ~ 80 principle. The products with the largest share of sales of 20% are called best-selling products. ^[2]

Due to the distinctive seasonal characteristics of best-selling products and the uncertainty of consumer demand and supply factors, the best-selling products in supermarkets are not static but constantly changing, so it is not a blessing to identify best-selling products, but should Make constant adjustments at any time. ^[2]

The best-selling products occupy an absolute position in the supermarket management and are the focus of supermarket management. In order to make the best-selling products really sell without shortage, the supermarket stores should do the following:

(1) Priority procurement.

When formulating a purchasing plan, supermarkets should make the formulation and implementation of the best-selling merchandise quantity index as the first task, and ensure a stable and sufficient supply of best-selling products, and ensure that the best-selling products are constantly out of stock in all stores and at all times. Prerequisites for Best Seller Guarantee.

(2) Priority storage.

In the distribution center, the best inventory should be reserved for the best-selling products, and the logistics route of the best-selling products should be kept as short as possible, and the storage should be done as much as possible.

(3) Priority delivery.

During the transportation of best-selling products from the distribution center to the store, the supermarket should require the distribution center to prioritize sufficient capacity to ensure that the best-selling products are delivered on time, on-time, and at high frequency according to the order and delivery requirements of the store.

(4) Shelves first.

The tally should designate the best area of the store and the shelves that attract the most customers in the product configuration map, and reserve it for the best-selling products, and ensure that the best-selling products have a sufficient display volume on the store shelves. The best-selling products should generally be arranged on the magnet points of the display area, end rack, and shelves on both sides of the main aisle in the store, and the number of permutations should be determined according to their sales goals.

(5) Priority promotion.

The formulation and implementation of the promotion plan should focus on the best-selling products. The promotion of the best-selling products should become the main content of the supermarket store's promotional activities. The combined promotion of various product groups should also highlight the best-selling products.

(6) Priority settlement.

While requiring suppliers of best-selling products to supply in full and on time, supermarkets must also assume the obligation to pay in full and on time to suppliers of best-selling products. Only by paying in full and on time can we establish a good partnership with brand suppliers that provide best-selling products, ensure sufficient supply of best-sellers, share the benefits of increased market share with suppliers, and effectively expand supplier brand products Sales volume and increased control over suppliers.