What are the differences between radio and television advertising?

Radio and television advertising is a typical part of the company's strategic marketing mix. Although both types of advertising serve additional functions, there are clear differences between formats that make one type of advertising more suitable in certain situations than the other. The basic differences between radio and television advertising include format, costs, access and reach.

The most visible difference between radio and television advertising is the format. Radio advertising is a pure sound, while television advertising is sound and visual. It may seem a simple difference, but it goes to the core of decisions about which format is suitable for certain products. Specific products with sales sites relying on visual queues would probably be bad for the radio because the consumer has no way to expand the advertising with visual evaluation. On the contrary, products with easy -to -understand benefits that people know and can imagine arbitrariness often do well with radio advertising.

significantA difference that often determines whether radio and television advertising is viable because the initial matters are costs. TV advertising is 50 times more expensive than radio advertising. Anyone can make a radio ad with a good voice and access to the studio in hours. Radio stations often quickly create a radio place for the client, write a copy, retain its hosts as a voice talent and using its own equipment. TV ads, on the other hand, are the main production that requires completion of weeks.

Another difference between radio and television advertising is the approach that everyone contributes to the target audience. Each format works for a different time of main advertising. For the radio, the main time of advertising is while driving to work and work. TV main time is usually considered to be in the evening lesson depending on the target market. Radio also benefits from segmentation of channel with format of music format, toTerrist advertising makes it easier to target a specific market, regardless of when advertising plays on the air.

Reach is another significant difference between radio and television advertising. The radio addresses more people for a longer period of time. These people tend to coincide to adults who work and drive, while television advertising can effectively target children. The developing trend in the difference between radio versus television is the ability of television observers to skip television advertising using digital recorders, while the radio still benefits from a captured audience that can skip advertising by changing channels.