What are the elements of the large corporate logo?
The great company logo should be easy to recognize for its target market. In order to achieve this goal, the company logo must fit into its brand as far as possible in terms of color, shape and style. Whether the company logo in its design is abstract or literal, the color, shape and style of this important branding symbol should immediately distinguish the company from any other company.
Color is often the first key element of company logos that can distinguish products in the same category. For example, when buying soda, a person who is aware of the various brands of Coke® and Pepsi® can automatically reach the red color on the first or blue/white/red combination on one of the other, depending on its preference. The shade used in the company logo should always be the exact shade of the official color of the company.
When the shape element is added to the color, the result can bring a very strong brand of society. For example, a symbol of two gold arches of McDonald's® restaurants inYetting the first letter "M" names in the color of the string of the string of the yellow string. Given that the McDonald's® company logo symbol appears not only on all its products and advertising, but is also used in restaurant buildings, it creates a strong identity for the brand. People run down the street or walking in the shopping area can easily recognize the symbol and consider considering the restaurant right then.
The element of the style in the company logach must also be maintained consistent to help create a strong brand. For fonts or letters that express the name of the company, the same font, and the style used permanently maintain the image of the brand recognizable to the consumer. The Coca-Cola script for its name and AT&T ™ uses all LOWERCDISTS ASE are two examples of this type of brand style in the company logo.
While the logos with the wording are told by the company's name, so it is clear to consumers, the abstract corporate version must rely on consumers to recognize images and connect them to a specific business. E.gFor example, the AT&T ™ company logo without its letters is a white circle with a blue horizontal stripe. Many companies use company logos that contain formulations or letters, as well as an image that is unforgettable for consumers, such as the name John Deere used with deer graphics in its logo.