What Are the Most Important Online Advertising Terms?

Internet advertising is advertising on the Internet. A high-tech advertising operation method that uses the advertising banner, text link, and multimedia methods on the website to publish or publish advertisements on the Internet through the Internet advertising platform and deliver them to Internet users through the Internet. Compared with the traditional advertising of the four major media (newspapers, magazines, television, radio) and the recent popular outdoor advertising, online advertising has a unique advantage and is an important part of implementing a modern marketing media strategy. Online advertising is one of the main online marketing methods, and plays an important role in the network marketing method system. In fact, various online marketing methods can also be understood as the specific manifestations of online advertising, not limited to those placed on web pages. Banner advertisements of various specifications, such as email advertisements, search engine keyword advertisements, and fixed search rankings, can be understood as the expression of online advertisements.

Online Advertising

Internet advertising is advertising on the Internet. A high-tech method that uses the advertising banner, text links, and multimedia on the website to publish or publish ads on the Internet through the Internet advertising platform

The world's first standard Banner online ad appeared on October 27, 1994, and China's first commercial online ad appeared in March 1997. Intel and

By billing points

I. Pay per display

The classification of online advertising can be divided into two methods:

I. Purpose

2012

In view of the fact that the Internet has gradually become an important medium for advertising, in practice, online advertising violates the law and affects users 'use of online advertising norms. The revised draft of the Advertising Law reviewed on the 22nd stipulated that Internet advertising must not affect users' normal use, and pop up on Internet pages Advertisements should be marked clearly with a close sign to ensure one-click close. ^[1]