What Is Strategic Fundraising?

This book comprehensively shows the operation status, management methods, and fundraising experience of the world's top non-profit institutions. It introduces in detail the effective fundraising management framework, strategic steps and specific methods. It is also interspersed with a large number of case examples and practical experiences. It is highly readable and provides readers with the most systematic, up-to-date, and practical modern public welfare fundraising knowledge and tools.