What is an automobile wrap?

Also known as a mobile billboard, and Auto Wrap is an advertising strategy that includes the use of a motor vehicle body in a way that is similar to using a billboard along the road. In many cases, the entire body of the car is covered with advertising, except for the front windows. Suddenly the cars were packed by actually painting advertising directly on the vehicle. Today, however, magnetized vinyl decals are commonly used.

While the automobile cover may include coverage of the entire surface with graphic wraps of the vehicle, this approach often takes the form of using parts of the vehicle that can be easily read when the vehicle passes around. The part of the vehicle is considered to be the main advertising space, because pedestrians and other drivers can clearly see these parts of the car, whether it goes or leaves. The hood and trunk areas are other important because ads applied to these areas can be viewed from several different angles. Astrea of ​​the car is generally considered to be the least effective place for advertising, andNo some businesses decide to use this space.

The use of advertising vehicles is not limited to cars. Other road vehicles such as buses and large trucks can also be used to create this form of mobile publicity for various goods and services. However, the popularity of contracts with individuals to display advertising on their private vehicles has gained popularity in recent years. This has led to the creation of lucrative franchises of cars that connect the willing owners of cars with companies who are interested in using this strategy to generate a new business.

The research of the efficiency of the car as an advertising tool has brought mixed results over the years. Some companies report significant revenues in direct results from these moving billboards. Others found the Car wrapped ads to make them not more efficient than traditional billboards.

Increased use of STRategies of cars have led some jurisdictions to implementing legislation that controls the amount of advertising that can appear on any car or truck. There is no advertising in the front window of the vehicle. Many also prohibit the use of the rear window for this purpose and quote safety problems. In situations where stickers are allowed on the side windows, it must be perforated so that the driver can still have a clear look at the traffic flow on both sides of the vehicle. Usually there are no restrictions on the location of vinyl decals on the bonnet, trunk and sides of the car frame itself.