What Is Permission Marketing?

Opt-in email advertising or permission marketing is a form of advertising marketing where the recipient of an email agrees to receive a sales email in advance, and is one of the ways to eliminate the shortcomings of email marketing.

Licensed Email Marketing

Permitted email is fundamentally different from spam. The biggest differences between them are:

Email marketing is very popular abroad and is one of the most effective forms of marketing. It has the following advantages:

First, the cost is low, and the advertisement and product information are only targeted to the content that the specific potential customers are interested in, which is accurate enough!

2. Tracking return on investment and high conversion rate are the most effective online marketing strategies after search engine marketing.

Third, compared with the conventional sales mail, it saves paper, printing, and postal expenses, and is more real-time and effective than traditional mail.

Fourth, the controllability is better than media such as websites and blogs. You can control the time and frequency of sending emails based on the customer's purchase cycle.

V. With the help of a series of email marketing management systems, you can accurately track email open rate, click rate, conversion rate and other information.

Six, long-term benefits, the use of email marketing to generate repeated purchase behavior is much higher than search engine marketing, and can realize automated sales.

7. The audience is wide, and more than half of Internet users receive or send emails every day.

Eight, the most cost-effective,

Nine, highly targeted feedback rate, using email directly as a medium of communication, which makes it easier for users to feedback information, so that you better understand customer needs.

Ten, effective viral marketing communication channels