What is a distribution mix?

One of the important aspects of the production of goods and services is to distribute the same way to achieve target consumers in the most effective and fastest way. The exact distribution mix that the company selects depends on the analysis of the environment in which it works, analysis of target consumers and the type of resources available. Manufacturers and manufacturers depend on the availability of products to those who want to buy them to move the products from the shelves and make the company profits, indicating the importance of choosing the right distribution mix. For example, the orange juice manufacturer must choose the most effective distribution mixture to ensure that its products get to the right places where customers can buy them, a factor that is more urgent in short durability of these products.

One of the factors that will be considered when arriving with the right distribution mix is ​​the nature of the product to be distributed. For example, in the case of a product with a limited storageThe distribution mixture must allow the distribution mixture to transmit products from production plants to the warehouse and to any retailers to buy by final consumers. In the same sense, a longer life product can benefit from the application of another distribution mixture. When considering the effect of the environment to choose the right distribution mix, many factors, such as the condition of transport infrastructure introduced in the environment, can lead to different results for the same product in different environments.

For example, a company that is located in an area with a good infrastructure framework in terms of good roads and reliable transport of the plan will accept another distribution combination that it will use in another country with poor infrastructure framework. If as such, if the company of orange juice is in a country with good infrastructure, it can use a combination of trucks, stocks and differently packed products to distribute the finished product. If the same firmNost is in a country with bad roads and unreliable electricity supply, can slightly adjust the product to extend the durability, because poor road condition means that it cannot expect the same fast and reliable delivery routines as it has in more advanced regions.