What Is a Market Requirements Document?

Market requirements document, referred to as MRD. (English full name Market Requirement Document, MRD ). This document is a "procedural" document during the production project. A product description document written by the marketing department's product manager or marketing manager. This document is a "procedural" document during the production project. This document is the first document of the product project from the "preparation" stage to the "implementation" stage. Its role is to "explain a market-level description of a product planned in the annual product". The quality of this document directly affects The development of product projects directly affects the realization of the company's product strategic intent. This document plays a role of "inheritance and initiation" in the product project. "Upward" is a kind of integration and recording of the continuously accumulated market data, and "Downward" is the direction description and work guidance for subsequent work. ^[1]

Market Requirements Document

Market requirements document, referred to as MRD. (English full name Market Requirement Document, MRD ). This document is a "procedural" document during the production project. It's the marketing department

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Writing MRD starts with the following aspects (in order):

1. Project background;

2. Explanation of terms;

3. Feasibility analysis (pre-investigation information and data + project expectations);

4. Comprehensive description (function overview + impact on other products);

5. Function details (function requirements + function points);

6. Description of other issues. ^[1]

In this document, the focus is on the market where the product is located, the client, the buyer, and the user (

1) There is no MRD at all. Many companies classify product managers as technical. Therefore, in reality, the product documents of many product managers focus only on functional descriptions, but lack sufficient knowledge and records of the basic market;

2) MRD and PRD are conflated, MRD is the basis of PRD, PRD is the embodiment of MRD in product function.

3) Copy the foreign MRD template, where it comes from, I do nt know, where it will go, and I do nt know. It has no head and no tail, a split file. ^[1]