What Is a Turnover Analysis?

Sales analysis is to compare and evaluate the gap between actual sales and planned sales through research and analysis of all sales data of the company, and provide guidance for future sales. Sales analysis is an important basis for enterprises to check the implementation of sales plans and analyze the business conditions and assessment of the enterprise.

Sales analysis

Right!

Sales analysis is to compare and evaluate the gap between actual sales and planned sales through research and analysis of all sales data of the company, and provide guidance for future sales. Sales analysis is an important basis for enterprises to check the implementation of sales plans and analyze the business conditions and assessment of the enterprise.

Chinese name

Sales analysis

Classification

Class 2

Purpose

Basis for performance evaluation

Analysis content

Market share, etc.

Method

Although the sales analysis method is

The purpose of sales analysis for enterprises is to:

1. Sales analysis is business-to-business

Sales Analysis Market Share Analysis

Market share, also known as market share, refers to the proportion of sales or sales of enterprise products in the total sales or sales of similar products in a certain period of time. A high market share indicates that the company has a clear advantage in the market and a strong ability to adapt to the market; a low market share indicates that the company is in a weak position in the market and has a weak ability to adapt to the market. However, this indicator does not reflect the comparison with competitors. Therefore, we can use the relative market share to indicate the competitiveness of the enterprise market and the strength of its competitiveness.

Sales analysis Total sales analysis

Total sales is the sum of sales of all customers, all regions, and all products of the enterprise. This data can show us the overall operating status of a company. However, for managers, sales trends are more important than sales in a certain year, including: First, the sales trend of the company in recent years; Second, the trend of the company's market share in the entire industry.

Sales Analysis Regional Sales Analysis

The analysis of total sales alone is not enough. It can hardly provide detailed information to the management of the company in the sales process. It has limited value to management, so further analysis of sales by region is needed.

Sales Analysis Product Sales Analysis

As with analyzing sales by region, analyzing company sales by product line is also helpful for management decisions. Methods as below.

First, the company's total past and present sales are broken down into individual products or product lines.

Second, if industry data for each product line is available, companies can be provided with a ruler to measure the sales performance of various products. If the sales of Product A decrease, and the sales of similar products in the industry decrease by the same proportion in the same period, the sales manager need not worry too much.

Again, look further at the sales of each product line in each region. Based on this, the sales manager determines the strength of various products in different regional markets. The sales of Product A may have decreased by 10%, but the sales in its region decreased by 14%. The sales manager should further find out the reasons for the deviation, and make corresponding improvements corresponding to the regional analysis.