What Is Ecommerce Management?

E-commerce originates from English ELECTRONIC COMMERCE, abbreviated as EC. Its content contains two aspects, one is electronic means, and the other is commercial activities. E-commerce refers to the use of simple, fast and low-cost electronic communication methods, where buyers and sellers conduct various business activities without meeting each other.

E-commerce management

(Trade activities)

E-commerce can be accomplished through a variety of electronic communication methods. Simple, for example, if you conduct business activities with customers by calling or faxing, it seems that it can also be called e-commerce; however, the e-commerce that people are discussing is mainly based on

In order to achieve complete e-commerce, many aspects will be involved. In addition to buyers and sellers, banks or financial institutions, government agencies, certification agencies, distribution centers and other institutions must join. Because the parties involved in e-commerce are physically invisible to each other, the entire e-commerce process is not a copy of the business activities in the physical world.

The principle of e-commerce management mainly explores the management mechanism, organization structure, operation mode, and operation process of e-commerce organizations from the research objects, functions, composition and definitions of e-commerce management, and recognizes the connotation and standard requirements of e-commerce organization management.

E-commerce business strategy

E-commerce business strategy is the macro level of e-commerce activity management.

E-commerce management methods are important tools and means to achieve effective management of corporate e-commerce activities. therefore,

E-commerce management means

In 2010, e-commerce boomed, and more and more merchants opened stores in Taobao, Paipai and other malls, or established independent online malls to carry out e-commerce.

Target direction

Traditional industries in

Through research hundreds of

For an e-commerce company of this model, it is necessary to build an excellent platform and attract two types of visitors targeted by the platform through strong publicity and promotion. Usually, at the initial stage, both types of visitors adopt a free strategy.

1. The sign of the birth of e-commerce-

Title: Management of e-commerce: Wang Xuedong

Publisher: Electronic Industry Press

Publication time: January 1, 2011

Folio: 16

Price: 35.00 yuan

Introduction to e-commerce management content

"E-commerce Management" is divided into two parts, a total of 12 chapters. The first is a theoretical chapter, which mainly introduces the subject base of e-commerce management, the generation and development of e-commerce management, the system of e-commerce management, and e-commerce organization. The next part is a method and application chapter, which mainly includes e-commerce strategic management, electronics Business information flow management, e-commerce logistics management, e-commerce operation management, e-commerce marketing management, e-commerce project management, e-commerce security management, e-commerce management tools and methods, etc.

"E-commerce management" can be used as a textbook for college e-commerce majors, undergraduates and graduate students, as well as a textbook or reference book for undergraduates majoring in economics, management, information and other related majors in colleges and universities, as well as corporate, A reference book for technical or managerial personnel in public institutions to learn about e-commerce.

Readers: college students, undergraduates, and graduates of e-commerce majors in colleges and universities, undergraduates in economics, management, information and other related majors in colleges and universities, technical or managerial personnel in institutions.

E-commerce management author profile

Wang Xuedong, professor, doctoral supervisor. He is currently the director of the Department of Information Management of Central China Normal University and a member of the Teaching Steering Committee for Electronic Commerce Specialty of the Ministry of Education. Member of the Board of Directors of China Association of Information Systems Association, National Outstanding Teacher, Famous Teacher of Guiyuan of Central China Normal University, China Information Technology Award of the First China Information Industry Academic Conference-"100 Leaders in Chinese Information and Academic Management" Leader of National Excellent Teaching Team.