What Is Health Care Marketing?
This book covers all the major aspects of marketing in the healthcare industry and explains how to adapt traditional marketing methods to healthcare and public service systems responsible for health promotion and health service planning.
Healthcare Industry Marketing
- This book covers about
- Title: Marketing of Healthcare Industry
- ISBN: 711118405
- Author: Rod Schiff
- Publication date: 2006-01-01
- Edition: 1
- Folio: 16
- This book is written for busy health service managers and clinical professionals, and illustrates how to successfully market. The source material comes from various marketing efforts in different health systems, including: healthcare purchases, health promotion, hospital service delivery, primary care and consumer research. This book focuses on the British health system and its reforms, but its themes and lessons are worthy of reference for any health system. Health service managers and clinical staff in countries around the world will be interested in this book.
- Featured Articles
- Translator order
- Letter from author to Chinese readers
- Foreword
- Chapter 1: Health Services, Public Management, and Users
- I. Highlights
- Marketing crisis
- Marketing-Business Model
- 1. Market structure-incentives and participants
- 2. Situation analysis
- 3 Marketing strategies and goals
- 4 Marketing Plan
- 5. sales team
- 6. Distribution, sales and consumption
- 7. track
- Fourth, the conclusion
- V. Problems
- Discussion Questions
- Chapter 2 Deep Understanding of Marketing
- I. Highlights
- Second, make taste
- 1. Make stupid
- 2. Needs and meaningless requirements
- 3 marketing
- 4 Flexible market-quasi-market
- 5. Changes in marketing
- Third, the general model of quasi-marketing
- Structural analysis
- 2. Situation analysis
- 3 Strategic marketing goals
- 4 Formulation of marketing plans
- 5. sales team
- 6. achieve
- 7. Data tracking
- 4. From ordinary quasi-market to healthcare quasi-market
- V. Conclusion
- Questions
- Discussion
- Chapter III Marketing of Healthcare Agents
- I. Highlights
- Second, the marketing theory of health care agents
- 1. Structure, goals and incentives
- 2. Situation analysis
- Third, marketing goals and strategies
- l. Marketing plan formulation
- 2. sales team
- 3 achieve
- 4 track
- Fourth, the quasi-marketing method of the national health service commission agent
- 1. structure
- 2. Situation analysis
- 3 Marketing goals and strategies
- 4 Formulation of marketing plans
- 5. sales team
- 6. achieve
- 7. track
- V. Conclusion
- Questions
- Discussion
- Chapter 4: Promoting Healthy Anti-Marketing
- I. Highlights
- Anti-marketing principles
- 1. Structural analysis
- 2. Situation analysis
- 3 Counter-marketing goals and strategies
- 4 Anti-marketing plan
- 5. Counter-marketing mix
- 6. Achieve anti-marketing
- 7. track
- Third, tobacco counter-marketing operations
- Fourth, the conclusion
- V. Problems
- Discussion
- Chapter 5 Marketing of Primary Healthcare
- I. Highlights
- Marketing principles for primary care
- 1. Structure, goals and incentives
- 2. Situation analysis
- 3 Marketing strategies and goals
- 4 Marketing plan
- 5. sales team
- 6. achieve
- 7. track
- Primary health care in the national health service system
- 1. Structure, motivation and goals
- 2. Situation analysis
- 3 Marketing goals and strategies
- 4 Marketing Plan
- 5. sales team
- 6. achieve
- 7. track
- Fourth, the conclusion
- V. Problems
- Discussion
- Chapter 6 Marketing for Secondary Healthcare Providers
- I. Highlights
- Marketing principles for secondary healthcare providers
- 1. Structure, motivation and goals
- 2. Situation analysis
- 3 Marketing goals and strategies
- 4 Formulation of marketing plans
- 5. sales team
- 6. achieve
- 7. track
- III.Secondary health care marketing
- 1. Structure, motivation and goals
- 2. Situation analysis
- 3 Marketing goals and strategies
- 4 Marketing Plan
- 5. sales team
- 6. achieve
- 7. track
- Fourth, the conclusion
- V. Problems
- Discussion
- Chapter VII Quality Management and Clinical Control
- I. Highlights
- Second, the principles and strategies of quality management
- Planning stage
- 3. Quality Management of National Health Services
- Fourth, the conclusion
- V. Problems
- Discussion
- Chapter 8 Consumer Research in the Healthcare Industry
- I. Highlights
- Consumer Research Types in Healthcare Quasi-Market
- Consumer Research Process
- 1. Consumer Research Task Tips
- 2. Research design
- 3 data collection
- Analysis and reporting
- Consumer Research in National Health Service Industry
- V. Conclusion
- Chapter IX Marketing of the Aftermarket System
- I. Highlights
- Theory and Practice
- Lessons from national health services
- How to make public services more sensitive to users [1]