What Is Industrial Advertising?

Industrial advertisements refer to advertisements of industrial products or services directly or indirectly introduced by industrial product producers or service providers through magazines, newspapers, or the Internet. Industrial advertisements are advertisements made by people for their benefit. They are used to promote a product and make people like it and buy it.

Industrial advertising

Right!

Chinese name: Industrial advertising
Foreign name: advertere

Nature: For the benefit
Related disciplines: Advertising

The essence of advertising is communication, and the soul of advertising is creativity.

The word advertising is a foreign language according to research. It originated from the Latin advertere, which means attention, inducement, and spread. The Middle English era (circa 1300-1475), evolved into Advertisement, which means "to make someone notice something," or "to notify others of something to get others' attention." It was not until the end of the 17th century that large-scale commercial activities began in Britain. At this time, the term advertising was widely used and used. "Advertisement" at this time not only refers to an advertisement, but also refers to a series of advertisement dynamics. The term Advertisement, the concept of stationary objects, is given a modern meaning and transformed into "Advertising". The word for Chinese characters comes from Japan.

Before 1890, a definition generally accepted by Western society as advertising was that advertising was news about products or services.

In 1894, Albert Lasher (the father of modern American advertising) believed that advertising was a salesmanship in print, driven by a reason why. This definition contains the meaning of persuasion in marketing.

In 1948, the Committee on Definitions of the American Marketing Association formed an influential definition of advertising: advertising is any way that a verifiable advertiser can make their ideas, goods or services Non-personal presentation and promotion of payments.

The significance of the American Advertising Association to advertising is that advertising is paid mass communication. Its ultimate purpose is to convey information, change people's attitudes to advertising products, and induce their actions to benefit advertisers.

The Webster's Dictionary defines advertising as: advertising refers to all informative activities carried out with the intent to directly or indirectly strengthen the sale of goods, spread a certain doctrine or message, and convene to various parties and assemblies. Form (Webster Dictionary, 1977 edition).

In modern times, advertising is considered to be a form of purposeful information delivered through the media rather than verbally. It is designed to evoke people's demand for goods and to create an understanding and favor with the companies that produce or sell them. A service for a non-profit purpose, and a description of a meaning and opinion (Webster's Dictionary 1988 edition).

The Concise Encyclopedia Britannica (15th edition) defines advertising as: advertising is a means of disseminating information, the purpose of which is to sell goods, labor services, obtain political support, advance a cause, or cause the advertiser to hope Other reflections. Advertising information is passed to various audiences or listeners through various publicity tools. Advertising is different from other forms of transmitting information. It must be paid by the advertisers to the media in which it is transmitted.

PSAs

Sociologist and critic Ai Jun published the "Modern Business Book" published by Modern Press in 1994 on the concept of advertising. After reading some definitions of advertisements, it is not difficult to find that some can be said to be more complete definitions. It's just a simple judgment on advertising. What is even more questionable is that some definitions have not explained clearly what advertising is all about, and the word "advertisement" has repeatedly appeared in the explanation. Or use advertisements as modified words, such as slogans, advertisers, advertisers, advertising information ... This is like Zhang San asking Li Si: "What is art?" Li Si answers: "A work created or performed by an artist ... ". People will ask: Without explaining the definition of art, I do nt know what art is, how can artists appear?

Ai Jun believes that before understanding the definition of advertising, we must first look at how advertising campaigns in life work. He interpreted it as an activity in which an organization or an individual (advertiser) relies on (paying for expenses) to determine the media for the purpose (establishing an image, selling products, buying, statement, enrollment, job search, etc.), and truthfully disseminating information according to the prescribed time and requirements.

From the laws and procedures of advertising operation, Ai Jun defines such a definition for advertising:

Advertisement is a kind of communication activity in which a certain organization or individual spreads real information by a designated media within a specified time and in accordance with requirements for a certain purpose and at a cost. He believes that this definition comes from practice, which must reflect the essential attributes of advertising, and can also explain some advertising phenomena other than commercial advertising. Such as "marriage notice", "government notice", "party notice" and other non-economic public service ads.

Creative Advertising

In China, commercial advertising has not yet reached its peak, and there are already great bubbles and irrational behaviors; as consumers mature and industry norms, companies will also become rational, and will naturally fall back, and the use of ordinary models will become Mainstream; at the same time, advertising will emerge suddenly and gradually mature, avoiding challenges. Enterprises can use image spokespersons for a variety of purposes, especially when the "string effect" and hype are prevailing. The author summarized the theoretical endorsement of the image spokesperson in accordance with the viewpoint of "accurate marketing", and found the basic characteristics of the modern market image spokesperson. The advertising method was used to convey the brand's unique and distinctive personality claims, enabling the product to establish a certain relationship with the target consumer group. Enter the consumer's life and vision, achieve deep communication with their hearts, and establish a certain impression and status in their hearts, so that the brand becomes a meaningful symbol with added value. He spreads the appeal to the target audience through a certain medium or carrier, so as to establish and build a personalized brand image in a brand-like market. He either endorsed the unique personality and charm of the founder of the brand to give the target audience a clear brand personality and confidence; or through the highly endearing advertising endorsements of movie stars and social celebrities, he made brand products quickly impose purchases on the target consumer group. Influence; or interpret brand narratives through fictional characters, convey the brand concept and value orientation, and win the recognition of the target audience; or use comic cartoon animal image endorsements to create a lively, cute and refreshing brand image, making people smile at each other Brands have beautiful associations and impressions. His image endorsement is not exactly equal to the image of the company, so his popularity does not mean that the product can become popular. The supervision of enterprises and their cooperation are very important. And they should also have a self-restrained sense of responsibility, truly integrate into this corporate culture, and really dedicate themselves to the interpretation of product promotion concepts.

Industrial advertising purpose

Industrial advertising is an advertisement in which a product operator or service provider bears the cost of directly or indirectly introducing the products or services provided through a certain medium and form. If one of the fatal shortcomings in unsuccessful industrial advertising is that the advertising staff often regards advertising as a separate and independent part in their sales and marketing efforts. They consider advertising to be somewhat "different" and "strange". , "Creative", or even an "art form." This is also a major issue at the moment. Advertising workers seem to ignore them, in fact they are just salesmen who try to sell products and services through the mass media. The purpose of commercial advertising is to serve "sales information" to a large number of potential customers or customers at the same time for products or services. The only reason a company uses advertising instead of face-to-face sales is in terms of time and cost. Advertising is far more efficient than personnel sales.

Probably the best way to send a message through personal contact. But with a large population, it seems unrealistic. Even in a town with a population of 3,000, it is neither practical nor possible for retailers to meet all their customers and potential customers to send sales messages. Therefore, many companies use advertising As an alternative to delivering the sales message in person and hoping to achieve the same result. Serving an effective message and generating a response that readily agrees with the message.

Industrial advertising nature

Industrial advertisements target audiences in the target market, and public service advertisements intervene in people s minds based on the characteristics of the public. Industrial advertisements can gain widespread attention from product users, purchase decision makers, and potential consumers. Industrial advertisements are advertisements made by people for the benefit of people. They are used to promote a certain product and make people like to buy it. There are many commercials on ordinary television. In short, for the benefit! !! !!

Features of industrial advertising

Advertising is different from general mass communication and publicity activities, and mainly manifests in:

1. Advertising is a communication tool that transmits information about a certain product from a product's production or management agency (advertiser) to a group of users and consumers;

2. Advertising requires payment;

3. Advertising campaigns are persuasive;

4. Advertising is purposeful, planned, and continuous;

5. Advertising is not only good for advertisers, but also good for the target audience. It can make users and consumers get useful information.

Characteristics of industrial advertising

For profit

2. Dissemination of business information

3. Need to pay advertising costs

4. Through a certain medium and form

5. The object of the product is very different in different situations

Industrial Advertising Industry Advertising Scope Standard

1. International industrial advertising 2. National industrial advertising 3. Local industrial advertising 4. Regional industrial advertising

Industrial Advertising

It is a science that studies the history, theory, strategy, production, and management of advertising campaigns.

Advertising is a discipline that uses advertising to educate and research academically. Many universities offer this subject, and they are usually listed under the School of Communication, which is a second-level subject under Communication. The two pillars of advertising are communication and marketing.

The nature of industrial advertising

There are two essences of industrial advertising. One is the communication aspect of advertising. Advertising is a communication method and technique for industrial advertising owners to reach the audience. The other refers to the role of advertising itself in the sales of goods. Generally speaking, industrial advertising is a kind of communication for the masses; the elegance of art determines that its audience can only be niche, not the vast majority.

Creative Advertising

So successful advertising is an advertising culture that is accepted by the public, not the so-called elegant art that is divorced from reality. The effectiveness of advertising determines to some extent whether it is successful or not. For example: Melatonin's ads are successful, as well as the successful Longquan Valley ads, because its philosophy and company services are very successful in the design industry, and the market's sales share also illustrates this.