What Is Mass Media Advertising?

Mass media advertising can be divided into mass media advertising and supplementary media advertising according to the different characteristics of media communication.

Mass media advertising

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Mass media advertising can be divided into mass media advertising and supplementary media advertising according to the different characteristics of media communication.

According to the different characteristics of media communication, advertising can be divided into mass media advertising and supplementary media advertising.

Mass media refers to television, radio, newspapers, and the Internet, which are large-scale communication organizations that have a large audience and can reproduce and disseminate content in large quantities. Mass media advertisements are advertisements that we usually see or hear on various types of open media. They are the most common communication media in modern advertising. They can affect tens of thousands of audiences at the same time. Change attitudes and motivate purchases.

Mass media advertising includes:

1. Broadcast advertisements, that is, advertisements that use radio stations as the media.

2. Television advertisements, that is, television advertisements.

3. Newspaper advertisements, that is, advertisements using various newspapers as media.

4. Magazine advertisements, that is, advertisements that use various magazines as media.

5. Internet advertising, that is, advertising that uses the Internet as a dissemination.